None of the visitors lands on your website accidentally. Either the visitors get to know about your site through Google searches, social media promotions or by someone who shares or recommends your website.
If you are able to manage and transform your marketing efforts, you would be able to easily generate traffic to your website. Well, that's where the HubSpot marketing software comes into play.
HubSpot software allows you to create a website that will rank in the top searches of Google and attract more visitors to your website. From the flexible content management system and effortless HubSpot website development to SEO recommendations and tools, it becomes easy to make your website a magnet for organic traffic.
If you are reading this article, you might be familiar with this amazing platform. If not, you need not worry! This article will take you through this software and help you know how it can help you boost traffic to your website.
So, let's get started…
What Is HubSpot?
HubSpot is a full-stack software that helps marketers, sales and service teams to perform their task without any compromise and help their business grow. All in all, it favours all types of business to hit their targets.
I personally use HubSpot to its fullest and have developed amazing websites without diving deep into its coding part. Honestly, I am in love with its amazing features as it not only made my tasks easy but also helped me increase my website traffic and generate more leads. 
Some Of The Amazing Features Of HubSpot
HubSpot is a platform which is commonly chosen by the organizations for being feature-rich. It's robust features and amazing services not only help in generating traffic but also help in improving the SEO ranking and generating quality leads.
If you are a newbie and want to get started with HubSpot but are wondering about some concerns like energy, time, stress, don’t worry. HubSpot is easy to use software that helps you generate ROI without making life more complicated.
Once you start using HubSpot tools, you will see measurable results in no time. Let's dive into some of my favourite features.
HubSpot CRM
HubSpot CRM (content management system) is a fantastic tool that helps you manage your relationship with customers, prospects, leads, etc. It would not be wrong to consider HubSpot CRM as a heart and soul of HubSpot. It's packed with more features like sales, email creation, etc. that allow you to manage your prospects and keep track of sales. 
HubSpot Marketing Blog
The HubSpot marketing blog is another tool that helps you create amazing blogs that are both search engine optimized and user-friendly.
No matter whether you are writing it for the first time or not, HubSpot blogging tool makes it easier for you to create the right content that targets the right customers at the right time.
Furthermore, it brings different features like online draft mode, schedule blog posts, publishes blog posts, archive blog posts from one single place.
Social Monitoring
With HubSpot social tool, you don't need any third-party program or plugin to publish, monitor and check reports of all your social campaigns.
Here, you can easily check how many conversions, shares, clicks and interactions have been done in addition to monitoring new followers. Also, the graphical reports help the users quickly evaluate the performance of social posts without any hassle. 
Marketing Emails
The email marketing tool in HubSpot helps you create, personalize and optimize marketing emails without seeking the help of designers. Besides managing emails, you can also track its performance better to get more opens and click-throughs.
It also introduces A/B testing features that will further help you analyze the variations of email, landing pages, etc. Plus, you can use the tool to determine the subject lines that have better engagement rates so you can take conversions to new heights.
Lead Capture
By using lead capturing tools, you can easily create CTA's and forms to capture leads and build deeper relationships with the potential customers.
Lead capturing allows you to create segmented email lists, which you can use to automatically enroll certain customers into specific lead nurturing email series. And the best part is, once your forms are built and workflows are set up, you don’t have to lift a finger.
Planning and Strategy
The HubSpot marketing planning and strategy tool includes the calendar, campaign, SEO, and project tools. It allows you to create productive strategies like pillar pages, content, book meetings, and streamline all the marketing goals under one umbrella.
Here, you can easily create tasks in calendars, evaluate campaigns, recommendations and topics for SEO. This, in turn, helps you better understand the ongoing projects.
Also, you will get automated emails that will update you when a contact submits a form. This can help you improve the relationship with the closing customers and keep track of which offers attract more visitors.
Workflows
Speaking of workflows, when it comes to lead nurturing, HubSpot workflows play an essential role. By creating an accurate workflow, you can easily send automated emails for particular criteria to improve the marketing efforts.
Yes! With HubSpot workflows, you don't need to perform a single task repetitively, like email creation.
READ NEXT: Why Using HubSpot's Marketing Automation Platform Is the Key To Your Business Growth
Analytics Tools
HubSpot analytics tool can be found in the reporting tabs. The analytics tool helps you analyze the overall performance of your website. Here you will get an idea about which page of your website is generating high traffic and which needs to work on.
All these tools are excellent in driving traffic to your website and convert more leads. Now, let's walk through the benefits of using these amazing marketing tools for generating powerful results.
Top Benefits of HubSpot Marketing Software
Each marketing tool of HubSpot will help you create an SEO friendly website which is highly engaging and productive. Now, without any further discussions, let's dive into the benefits of using HubSpot marketing software.
You Can Create Topics for Your SEO Strategy
By using the HubSpot marketing tool, you can easily build your content strategy by organizing your content and creating well-defined topics and pillar pages. It allows you to organize your entire content as a cluster.
Each pillar page you create will act as a resource that will further optimize the conversions and helps in keeping in the top searches of the google. Basically, it creates a network of content because the internal links added between the subtopic phrases will keep the viewers engaged.
You will get this option by navigating to marketing> planning and strategy>SEO. So, start improving your content strategy to attract more visitors and generate quality leads.
You Can Create and Optimize Consistent Blog Content
When it comes to marketing, content is king. Once you create content that links back to your keywords, it would be easy for you to drive sustainable traffic to your traffic. And for this, you need to publish blogs regularly.
With HubSpot blogging software, you can easily create, publish and schedule blog posts to attract visitors to your website without wasting a single moment.
You Can Track Communications
Keeping a record of your information is quite difficult, but with HubSpot marketing software, it becomes really easy to send the emails directly from the platform to grab contacts’ attention and convert them into leads.
By tracking the channels driving highest engagement, you can easily uplift your marketing goals and engage better leads.
You Can Create Automated Emails
Emails are one of the best ways to increase traffic. They not only grab visitors' attention but also allow you to build strong relations with the customers.
While email marketing may seem time-consuming, after using HubSpot workflows, you will find it to be a productive way to attract visitors to your website.
Just by creating a single workflow, you can easily schedule the emails that further inspire the visitors to connect with your site without spending much effort and time.
You Can Make Real-Time Updates
HubSpot marketing software supports various features, allowing it to provide real-time updates synced every 10 minutes. The updated information helps provide the most accurate information about website visitors, which helps you evaluate their interest in your products/services.
You Can Integrate Google Search Console
When it comes to generating website traffic, it is vital to monitor the website HubSpot SEO tools to make this task effortless.
Google search console is a marketing tool that helps you monitor and improve google views on your website. It makes you familiar with the search results, referring domains, identifying pages with high traffic, and analyzing mobile site performance.
Once you get an insight into your site metrics, you can easily create more strategies that help you generate more traffic to your website and increase business productivity. So, start verifying your site on Google search console.
READ NEXT: 5 Reasons You Should Use HubSpot For Your Company's Marketing
In a Nutshell
HubSpot is an all-in-one integrated marketing platform that helps the users to attract visitors, engage leads and close more customers. All thanks to its amazing tools and features. Each HubSpot tool helps in promoting your website and growing your audience.
Hopefully, the information mentioned above helps you better understand why most of the organizations are leveraging HubSpot marketing software to increase their website traffic.
But still, if you have any queries or suggestions, feel free to share it in the comment section added below.
Now, what are you waiting for? Get ready to make your website highly appealing and productive by using the right HubSpot tool at the right time.
Danish Wadhwa is a strategic thinker and an IT Pro, with more than 10 years of expertise in the digital marketing industry. He is more than a results-driven individual, who is well-versed in providing high-end technical support, optimizing sales and automating tools to stimulate productivity for businesses.
