What if I told you the cost of not having your company’s marketing, sales, and web design in a single platform is a waste of time, money, and energy?
Business development is one of the most difficult endeavors entrepreneurs encounter, and many run into a wall because their business is positioned on parts instead of a foundation.
Once you reach a certain point, your company needs a “whole system” — not a “Frankensystem.”
Too many entrepreneurs keep their sales in one area, their marketing five houses down, and web design across the street. In other words, it takes far too long to communicate between these areas. Because there is no platform that connects all three, making changes is often difficult.
This is not a formula for successful business development.
Think of your company as a home. Marketing is one part of the room; your development team sees the web design as another area of the house; you may see sales as the master bedroom. But what is supporting and connecting all of them?
That is the platform — better known as the foundation of your home or business.
Does Your Company Use An All-Inclusive Platform?
We see it too often: business owners fail to utilize an all-inclusive platform.
If your marketing, sales, and web design processes are all set up through different tools, such as WordPress for web design, Mailchimp for marketing, and Sales Force for your sales team, you are increasing your chances of miscommunication, disorganization, and poor execution.
Your business is a system, and systems are connected by a single operator. Why would you not place your sales, marketing, and web design into a single platform?
This is why we are strong advocates of placing all of our clients in HubSpot.
HubSpot’s marketing automation platform allows you to create effective marketing campaigns, gives you a foundation to construct a sales process, and contains an in-depth web development feature.
Not only is it cost effective, but it also lays a foundation for which you can build your business on.
3 Reasons How HubSpot's Platform Can Help You
1. 61% of marketers say generating traffic and leads is their top challenge. — HubSpot
Part of the problem is that marketing teams and businesses use marketing tactics (such as paying for an email or social media marketing service, for example) in hopes that it will produce results without actually having a system.
Instead, independent efforts are launched, and if one catches on, it’s continued. That is not an efficient way to do marketing.
A marketing platform like HubSpot allows you to set up, automate, and execute your marketing through the platform so you can perform each marketing task according to your specific needs while gaining data on top performing pages on your website, emails, and social media campaigns.
2. Statistics reveal that prospecting is the most difficult part of the sales process for salespeople. — HubSpot
One explanation for this is that scores of sales teams work with fragmented, punitive, ineffective CRMs.
HubSpot's platform also includes a CRM that automatically records new leads, conversations, and a number of website visits for you, so that you can easily identify sales qualified leads. This eliminates time sifting through the CRM spent deciphering which leads to pursue.
3. HubSpot's platform also features an easy to use web design tool.
If you are a DIY developer, the tool includes drag and drop modules that ease the burden of coding out every detail.
ROI Online has created several high-quality websites directly through the website tool in the HubSpot platform.
If you don’t have an all-inclusive platform where you can connect your sales, marketing, and web design, now is the time get one.
Marketing, sales, and web design are just part of the bigger picture. Simply put, your business cannot grow without a strong foundation. HubSpot’s platform brings all of those moving parts together, allowing your company to become a cohesive, high-functioning marketing machine.
Put your company into HubSpot’s marketing automation platform today and watch it grow.
