Email has been around for more than four decades now. As a result, many marketers assume email marketing is outdated and a waste of time and money. After all, most of your messages just end up in the spam folder or deleted, right?
But the idea that email is dated is… well, dated. Email marketing has proven to be surprisingly beneficial for businesses. In fact, according to HubSpot, email is the best way to convert leads into paying customers.
Email marketing keeps changing, bringing in new ideas that make it work better. Things like interactive content, games, and personalized messages through AI are making it more interesting. If businesses keep up with these new ways, they can make the most of email marketing.
Interactive emails or personalized recommendations, for instance, can feel like a friendly chat, enhancing your relationship with customers. This continuous adaptation ensures email marketing's enduring success.
Ready to give email marketing another shot? Check out these marketing statistics to create an effective email campaign.
You’ve Got Mail might be gathering dust in the back of your VCR collection, but email marketing is still an effective use of time and money.
Find Out 8 Ways To Get Your Emails Opened, Read And Clicked, here
With the right strategy, it can help you collect, nurture and convert leads into sales. You can build lasting relationships with customers and keep people interested in your business, which, in today’s commercial society, is a rare and valuable thing.
You can download the infographic above, here.
If you really want your email marketing to stick, apply the StoryBrand formula and create content that your customers can connect to. StoryBrand utilizes our natural love for stories to make your marketing efforts effective.
Want to learn more about StoryBrand? Sign up for the online course today.
