When building your website, there are several things you must consider.
There are difficult decisions to make when making your website, from which hosting platform to use, to the look and feel of each page, and to the way customers funnel through your site.
However, what if I told you there were three simples steps that could diminish the common pains and frustrations associated with building a new website.
3 Building Blocks For Designing A New Website
1. Growth-Driven Design
You’ve heard us talk about growth-driven design quite a bit this past year. But here’s a quick recap: The GDD process helps us create a core set of pages based on their importance to users, their potential and the ease of execution.
From there, we move forward into the continuous improvement stage and begin measuring data to determine which pages we should create for phase two.
Read Our Full Blog Post On Growth-Driven Design
This helps us cut the planning and execution time in half and produce a great-looking website users will love. We can also track analytics and discover what most interests users.
However, while having a quick launch and a beautiful website is fantastic, it's all for nothing if your audience doesn’t connect with you.
2. Primal Branding
"Your brand is a community wired together by a belief system. Your brand is not the ‘why.’ It’s the ‘we.’” - Patrick Hanlon, Founder of Thinktopia
People visit websites to buy but they may also be looking to join your brand’s community.
For people to understand your belief system, they must connect with your brand. Primal Branding consists of seven pieces of code that complete your brand's Primal Code:
- Creation Story
- Creed
- Icons
- Rituals
- Sacred Words
- Nonbelievers
- Leader
With these seven pieces in place, people can learn all about your brand, from why you do the things you do, to your icons and rituals, to sacred words that help them bond with your brand. Think about Apple, Nike, and Starbucks, for example. You could easily name all of their pieces of Primal Code.
Learn More About Primal Branding
3. StoryBrand
You’ve learned how to create a good website quickly and how to connect your audience to your brand, but how do you ensure they leave your site fully satisfied?
Story is the foundation of our society, from TV and movies to books and word of mouth. Most people will passively listen to conversation but when someone tells a story, they engage. StoryBrand helps your customers connect to your brand by telling your story.
StoryBrand is a marketing framework that clarifies your message. Our team of Storybrand Certified Guides can help you create content tailored to your customers. This allows us to design websites that are easy for your customers to understand.
Now that you have learned the three most important building blocks for building your new website, it’s time to implement them.
We understand it’s a lot to take on, so why not have an expert agency do it for you? Schedule a free strategy session with ROI Online. Our agency is certified in Growth-Driven Design, Primal Branding and StoryBrand certified — a triple threat — as well as HubSpot! Contact us today to get started.
