[Feature Friday] Thibaud Clement on Using Social Media More Effectively - The ROI Online Podcast Ep. 56

On this Feature Friday episode of the ROI Online Podcast, Steve talks with Loomly CEO, Thibaud Clement, about using social media to boost your brand and why consistency beats creativity every time. 

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Thibaud has an advertising background. Having worked for L’Oreal managing 5 brands for them, he learned how to manage social media preparation, production, and posting mostly using spreadsheets.

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To make that job easier, he created and started a business that helps himself and other brands manage that process from start to finish. Loomly not only helps develop post ideas, but it manages everything in an approval workflow, helps you create and manage ads, and so much more. 

Social media has the power to help build your brand, but only if you’re posting consistently over time and using it to build your story. A one-time post, even if it goes viral, can’t compete against persistent posts over time. Even if you don’t use Loomly, Thibaud has advice for creating a posting calendar and workflow to do this for yourself. 

Thibaud and Steve discuss:

• The features and benefits of Loomly and how it helps you manage clients and post consistently. It has the ability to pinpoint exactly when an error was made to prevent them in the future, to suggest post ideas, and to tailor each post according to best practices of each social platform
• How to create a social media calendar, so that you can tell a compelling story and build your brand in a way that attracts your customers
• Why telling a story with your posts matters and how to improve the quality of your posts—without wasting time
• How to collaborate and maximize efficiency within your team so your posts are more effective
• Why organizing your assets and creating a workflow is so important to your business, including creating a tracking safety net and liability management system—and how Loomly supports you in that process
• Social media best practices and why it’s important to consider other tools like YouTube where you can show up in those searches and grow your own audience
• Tracking how well your posts do so that you can either repeat the success or learn from the failure and post more effectively in the future
• Why you can’t expect to open an account and become a success overnight, how to manage your expectations, and why consistency matters more anyway
  
  

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