On this Feature Friday episode of the ROI Online Podcast, Steve talks with Richard G. Lowe, Jr. a.k.a. The Writing King, about the importance of producing great content—whether you write it or not. Richard explains what a ghostwriter is, how to write better books, blogs, and articles, and why all that makes a difference for your business.
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Richard Lowe Jr. was an IT manager at Trader Joe’s before he decided to shift careers and pursue his lifelong dream of becoming a professional author, ghostwriter, blogger, and copywriter. Now, he’s the owner and senior writer for The Writing King, a platform helping inform future authors about what ghostwriting is and how to use it to bring their book into the world.
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He has ghostwritten 40+ books, written over 300 LinkedIn profiles, published several hundred articles and blogs, and has published 63 books of his own— all available on Amazon. One of his books sold over 10,000 copies and reached Amazon bestseller status. Whether you write the content or have someone else do it for you, you should put content into the world every day—on whatever platform hosts your audience.
Richard and Steve discuss:
- How writing a book can elevate your business and your reputation far above the rest of the pack
- Why someone would use a ghostwriter, what The Writing King and ghostwriting is, and how content can move the needle for your business
- Finding your voice in your writing, why it matters, and how Richard brings that out of his clients
- How to use social media to host your content, why it’s important to share something every day, and how to fit it into your busy schedule
- How to improve your writing and the best advice Richard has to offer newer or inexperienced writers
- How to promote your book, get your book written, and why it can make a difference in your business
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