Fitness Author Dale L. Roberts on Self-Publishing & Hitting It Big on YouTube - The ROI Online Podcast Ep. 39

YouTube is a huge platform with millions of viewers, but achieving success as an entrepreneur on YouTube is easier said than done. On today’s episode of the ROI Online Podcast, fitness author & YouTube expert Dale L. Roberts shares the one metric you need to build a YouTube channel that leaves people coming back for more.

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Dale is an established author who has written 40+ books about fitness. But before he achieved the success he has today, he was a driven fitness addict determined to share his passion with the world. He quit his day job to become a full-time author. But after months of running his wheels, burning through his savings, and using up all of his 401K, he knew something needed to change. 
 

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Desperate to provide for his family and make his dream reality, he met with his mentor Jason in Chicago. His mentor helped him gain clarity on his mission and the steps that he needed to take to achieve it. By the time New Years Resolutions came around, he had gained traction and managed to stand his own next to big-name stars like Arnold Swartzenager, Frank Colombo, and Michael Matthews.

Dale’s book became an Amazon Best Seller. It reached the top 3000 books in the highly competitive “Health and Fitness” category. As a result, he was bombarded with interviews from people who wanted to know his secret to success. He wanted to share his advice with everyone without spending hours responding to emails, so he started a YouTube channel and filmed videos to help others achieve success.

Initially, he intended on creating videos on the side while he wrote full-time. However, he quickly became enthralled with the YouTube community. He realized the same formula that helped him achieve Amazon Best Seller status could be applied to the YouTube/Google algorithms. His channel slowly grew from 5,000 subscribers to over 35,000. 

Eventually, after writing 40 fitness books, he began to feel burned out on writing. His YouTube success started to eclipse his success as an author. He realized he loved to use his knowledge to help other people achieve their dreams of becoming an author. He now manages his YouTube channel full time, 

For anyone considering starting a YouTube channel, Dale has this advice. You can have all the subscribers you want. You can get the likes. You can get all the comments. You can get all the shares. But until you get watch time, none of that matters. You have to get your subscribers to actually watch your content.


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