StoryBrand Guide Schell Gower believes that marketing and sales should work together seamlessly if you want to run your business effectively.
She understands that sales can be challenging, but offers great advice on this episode of the podcast about how to shift your mindset so you can start implementing sales without feeling sleazy.
Schell Gower is a competitive person who’s found ways to build the life she wants. She’s a StoryBrand Guide, a triathlete, and basketball coach who has worked in marketing in the foodservice industry, as a pharmaceutical sales rep, and in her daily life as a mom, wife, and member of the community.
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Schell uses her marketing skills and ability to write in more than just the business space. She brings in the StoryBrand principles and her copywriting ability to every aspect of her life. Plus, she’s constantly reading and learning so that she can continue to grow. Schell believes, as Ann Handley, that everyone is a writer, you just have to learn to do it well.
Her brain automatically jumps to ideas for her clients and she loves working with companies who are really passionate about what they do. She primarily works in the finance, health and wellness, and tech spaces.
Schell’s advice to anyone running a company now is that it’s not too late to pivot your message and succeed. People might see through the traditional sales tactics, but that doesn’t mean you can’ shift your mindset and start to see sales as it really is: a way to solve people’s problems.
“If you stop thinking of your self as a salesperson and think of yourself as the solution to the problem they have, then, when you’re asking the right questions, you’re uncovering a need that you can offer a solution.”
The point is, salespeople create a need in the company. They then need to work with marketers to get the word out. Those two aspects of the business should work together to solve problems in a genuinely helpful way so that the company can thrive. Right now, that’s exactly what customers are looking for: genuineness that helps them solve their problems.
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