On this episode of the ROI Online Podcast, Steve chats with entrepreneur and StoryBrand Guide Josh Taylor about the role story plays in a business's success.
While working at the church, Josh wore a lot of hats. He managed the church's marketing, graphic design, and videography, as well as giving sermons each week. Marketing was where he really found his passion. He had an entrepreneurial mindset, and he found fulfillment in helping the church spread its mission.
Josh began doing marketing on the side, and that's when he discovered Donald Miller's StoryBrand Framework: a new approach to content creation that turns brands' messaging into effective (and persuasive) stories. He saw the impact that clear messaging had on the church's success and considered that many of the same principles applied to small businesses as well.
Listen To This Episode ⬇️
You can't keep people coming to your doors if your messaging is unclear and you don't seem like you care about them as individuals. Empathy is the key to building deep relationships with customers, which, in turn, keeps them coming back for more.
A change in leadership at his teaching position at the University of Mobile opened the door for Josh to go his own way and retire from the church. He started his own marketing firm, ReStory Marketing, where he helps business owners clarify their message and clean up their sales process using the StoryBrand Framework.
While the changing times have made running a business more difficult, Josh has found that the secret of surviving is simple perseverance. When you find your rhythm and remember the important things of life, you can make it through anything—even pandemics.
Listen on your favorite podcast network:
Also available wherever else you get your podcasts.
Josh Taylor is the founder of ReStory Marketing:
https://www.restorymarketing.com/
https://www.instagram.com/joshtaylor.guide/
https://twitter.com/JoshTaylor83
To learn more about StoryBrand, pick up your copy of Donald Miller's book, Building a StoryBrand, by clicking this link.
And you can get a shiny copy of The Golden Toilet on Amazon here.
Listen for FREE when you sign up for a 30-Day Trial Membership with Audible
