How can you communicate clearly and effectively while at the same time make your job easier? Utilize video with a tool like Vidyard, which gives you information on who’s watching your stuff, how long, how many times, and who they’re sharing it with so you know whether or not they’re interested in what you’re selling.
Watch This Episode ⬇️
On this episode of the ROI Online Podcast, Steve Brown talks with Ali Hammoud about the capabilities of Vidyard and how you can use it to stand out among the noise.
Listen To This Episode ⬇️
Ali is a partner manager at Vidyard, a scalable, complex communication solution that stores video assets for both sales and marketing and provides extensive statistics. Video allows you to reach decision-makers inboxes and grab their attention, while Vidyard tells you in real-time when someone has watched the video you sent.
Ali says there are four main categories to making a good, scrappy, authentic video with high impact:
- Good lighting so you can be seen
- A decent camera angle
- A background that isn’t distracting and works to your advantage
- A suitable mic
A sale closes when the money is in the bank and videos help you reach all the decision-makers within a business so they can approve a deal with less hassle. And, according to Vidyard, people retain 72% of the information they see in video, and 90% of buyers engage with video before making a purchase.
That means videos become a more effective way of communicating your message and even allow you to easily personalize it.
Worried about how difficult it will be to incorporate video into your existing process? Vidyard’s got you covered there, too. There’s a free tool on the website and an extension for Chrome. The key, according to Ali, is to figure out how video fits into your business strategy from prospecting to post-sale, that way you’re using it well and not creating more work for yourself.
Listen on your favorite podcast network:
Also available wherever else you get your podcasts.
You can get ahold of Ali here:
Interested in getting started on Vidyard? Check it out::
https://vidyard.link/roionline
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