What separates a thriving podcast that reaches iTunes no. 1 spot and a podcast no one’s ever heard about? On this episode of the ROI Online Podcast, podcaster Jay Wong shares the formula he uses to help clients create successful, profitable podcasts.
Watch This Episode ⬇️
You may know Jay Wong from his highly successful podcast, The Inner Changemakers Podcast. However, he actually has been behind some of the biggest podcast launches in the thought leadership space. This is because Jay has honed a podcast strategy that delivers serious results, even if the podcaster doesn’t feel like their content has what it takes to make it to a no. 1 spot in iTunes.
Listen To This Episode ⬇️
When he first started his podcast, Jay didn't have an audience or a business or a product. He didn’t even have an email list. He was just trying to figure out how to get his platform in front of the right people. And he did that by inviting people with large audiences onto his show and pushing content out on a consistent, regular basis. This same strategy (with some optimization for different platforms) has delivered success for his clients again and again.
Among other things, Jay and Steve discussed:
- What you need to start a thriving, successful podcast
- The power of audio platforms and why they deliver results
- How YouTube’s algorithm compares to traditional podcasting
- Whether you should push out something just to do it if you’re out of content
- The 5 Connectors you should use to tell stories that excite
Listen on your favorite podcast network:
Also available wherever else you get your podcasts.
You can learn more about Jay here:
podcastyourbrand.co
Listen to Jay’s podcast: The Inner Changemakers Podcast
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