FREE BUYER PERSONA TEMPLATES

Buyer personas are one of the most critical pieces of the content marketing puzzle, but they are also extremely time-consuming and tedious. However, they are well worth the effort! By creating buyer personas, you can:

• Align your marketing strategies
• Create targeted marketing campaigns
• Segment your audience
• Increase leads and improve sales
• Better understand your audience

After you’ve scheduled, conducted and transcribed your buyer insight interviews, it’s time to get down to the nitty gritty: organizing your findings. You’ve already spent hours, if not days, working on the interviews. Save yourself a great deal of time and your sanity with our free, customizable buyer persona templates.

With our downloadable buyer persona offer, which includes six editable templates and an example persona profile, you will be able to share well-formatted and insightful buyer persona profiles with your company and clients. The templates include areas for:

• Pertinent quotes
• Background information
• Demographics
• The Five Rings of Buying Insight™ from The
  Buyer Persona Institute

This offer also includes an overview of the buyer persona process as well as interview tricks and research tips.