Why Your Business Needs a StoryBrand Guide

Bad Marketing Costs You

Successful entrepreneurs must have a clear marketing strategy. Without one, they can waste time and money building useless websites or social media accounts that customers automatically ignore. 

One way to make sure everyone is on the same page in their company's communication efforts is by clarifying your marketing strategy. This way, it will be easier for others to spread the word about your business and help employees know who they are representing when engaging with clients/customers externally.

Most companies struggle to build successful businesses because they lack the confidence and know-how to raise prices that would turn a good profit. They've tried everything in their clients' best interests but burned out along the way because they're operating without proven methodologies. This is why you need effective strategies with clear goals for success at every step from start to finish.

Enter, The StoryBrand Certified Guide

A StoryBrand Guide is someone who can come up with a clear marketing message using elements of a story to grab your customer's attention and guide them towards making the right purchase decision. They can encourage and advise their clients through this process, acting as both coach and marketing consultant simultaneously. 

Some guides even help automate some parts of their client's marketing processes, simplifying the overall strategy that they should be focusing on more in-depth when looking for new leads/customers online.

What Can a StoryBrand-Certified Guide Do for You?

Your StoryBrand Guide can help you develop an overall marketing strategy fine-tuned to your brand. They are hands-on experts that can help you improve your marketing through a strong, professionally-made style guide for your brand, and develop user-friendly websites and engaging social media content that converts visitors into customers.

They will ensure your brand is consistent throughout all of the different places people can engage with you online. Your messaging and social media content should reflect your business goals, while still staying true to your style guide. This person also works with you to establish the overall feel and tone of your brand.

They will create a professional overall marketing guideline, including print materials such as brochures and business cards, for you to follow across all your business departments. They can also help you with designing websites that are compatible across different platforms and browsers.

Your StoryBrand-Certified guide can also help you build and engage your social media audience with strong branding under one cohesive style guide based on your BrandScript. You'll benefit from the general look of your brand carried throughout each piece of content created in various forms; it will be more engaging for customers to see a consistent message in different formats. 

What Is a StoryBrand-Certified Agency?

A StoryBrand agency offers the same services as a guide plus the capabilities of a full-service marketing agency. It is important to keep in mind an agency's entire team has earned StoryBrand certification. In short, a team of individuals who focus all on marketing based on the StoryBrand Framework (and storytelling principles throughout their work). It means that you'll have experts on your side who have proven knowledge and are qualified in creating, initiating, and supporting your marketing efforts. 

How are they different from StoryBrand-Certified Guides?

A StoryBrand-Certified Agency is an expanded, more technical version of the StoryBrand Guide.  A Guide is someone who has read the StoryBrand book and implemented best practices.

A certified Agency is a collective that has invested the time, energy, and money to build a team of experts to interpret BrandScript, create compelling narratives, and design branded material.  This includes editors, copywriters, graphic designers, illustrators, videographers - anyone who can help you build a brand that tells a clear story to its customers.

If you have a large enough budget, or if you're launching several different brands in the same industry, it might make sense for you to hire a certified agency instead of simply hiring all your own internal staff and training them. If you go this route, we recommend finding the right StoryBrand-Certified agency that can grow with your business as your needs change.

Many companies prefer to work with guides who are not part of an agency because agencies tend to be more expensive. If you're looking to hire either an individual guide or an agency, your decision should be based on your budget and the kind of changes you seek to make in your company.

If you're a small company or individual, we recommend hiring a guide. If you want to dramatically increase sales in your industry through the implementation of this framework, then you should consider working with an agency.

Why Should I Get Help From a StoryBrand-Certified Guide?

StoryBrand guides help businesses of all sizes clarify their messaging, from Fortune 500 companies to small organizations and nonprofits. Your StoryBrand guide follows the StoryBrand Framework so that they can better communicate what makes your brand unique - so you stand out and cut through the noise.

StoryBrand guides are also highly trained marketing professionals, so you can be sure that they will have the marketing insight to help you effectively communicate your unique message to current and prospective customers.

Your StoryBrand-Certified guide is an expert at helping you tell your story in a way that helps people understand what makes your business different from competitors.

The StoryBrand Framework can be used in pretty much any industry. It has helped all sorts of businesses and organizations around the world stand out in their marketplaces.  It’s not just for companies that sell products, either - even nonprofits use StoryBrand to help communicate who they are and what they do more clearly.

If you have a big business with lots of moving parts or if you’re trying to reach an audience across multiple locations, your Storybrand certified guide will work closely with you to establish your company messaging so that everyone can speak in one voice. This consistency throughout your brand ensures that customers understand what drives your company forward and why YOU are different from the competition.

A Business With a Clear Message Stands Out

To attract a potential customer, your brand message should be clear. Having an unclear or confusing message can make people second-guess themselves and wonder if you are the right solution to their problem. If customers don't understand what you do, they will not invest in what you're offering because it is too risky for them.  To stand out in your customer's eyes, make the message about what they want and need.

What does a clear brand message look like?

A business that has a clear brand message tells people exactly what it is that they do. If you seem to be all over the place or have conflicting messages then customers will assume you don't know what you’re doing. When this happens, customers become skeptical of your business and, instead, choose another provider who they know will deliver on its promises.

On the other hand, when your digital marketing efforts are focused on telling people only about what they want and need, customers think "This is great! Finally, someone understands me!" A clear brand message is more appealing to potential customers because it shows that you care about what they need.

Why do I need a StoryBrand Guide?

A good storybrand guide will learn about your business inside and out and develop close one-on-one working relationships with you and your team. Looking to find a portfolio to read, calling a reference, or conducting a trial period can be time-consuming. You will never know exactly how it will go until you start working together so get in touch with a good guide. The ideal StoryBrand Guide is one person who gives his/her entire focus to helping your business grow. 

Why work with StoryBrand-Certified Agency?

If you want to begin a StoryBrand project immediately, a certified agency may be the way to go. An agency will have the resources and expertise to take your Brandscript and turn it into a story that engages your ideal customers, told in various platforms and formats. A StoryBrand-Certified Agency can provide your company's needs relatively better than an individual guide. 

Which StoryBrand option is best for you?

The StoryBrand Guide offers a more focused approach while StoryBrand Certified Agencies provide flexibility and a wide variety of expertise. We recommend choosing the option that fits your company size and budget better. 

If you delegate your company's marketing to a dedicated team, you don't have to do the emotional labor of learning about the StoryBrand marketing framework from step one.

How Do I Get Started?

If you want to make your business more successful by attracting customers that are perfect for it, work with a StoryBrand-Certified Guide like us!

We have helped many companies clarify their message using the proven Storybrand Framework. No matter what size company or industry you're in, we can set up marketing automation systems and get everyone on board so they know how to communicate with new customers better than ever before.

We can help you:

• Set up a clear and automated marketing system to attract ideal customers and keep them coming back for more using StoryBrand's seven-step process.
• Train you and your team on how to communicate your story effectively so that customers understand what you do and why it matters.  We have the knowledge, experience, and expertise necessary to help you lead your organization into clarity land!
• Grow with us as we continue to learn new ways to tell our client's stories better than ever before! We'll grow in understanding of how StoryBrand works through speaking with entrepreneurs like you and around the demands of fast-paced organizations.

Schedule your FREE Strategy Meeting today and we'll get you set up!

Learn How You Can Use The StoryBrand Framework to Your Advantage

Join the next StoryBrand Workshop and give your company the gift of engaging more customers through simpler and clearer stories. Learning how to apply the StoryBrand Framework for your business enables you to tell a story about your business and empower your customers to spread the word. 

The workshop itself is not a bunch of seminars you have to sit through. It’s a chance for you to show up for the people you serve with a message they’ve been waiting to hear. Click on the button below to sign up.