If you’re reading this, you are probably wondering how to take your business to the next level.
You’ve done well so far but, you know what got you here won’t get you there.
And now you are faced with the age-old question: “How do I get more business?”
Naturally, many turn towards marketing to solve that problem. But twenty ads and several thousands of dollars later, you’re exactly where you started. How do you do marketing that actually works?
Here’s the issue: there’s too much confusion around marketing. You know you need some form of marketing in order to grow, but you don’t know where to start or who to trust. It’s confusing, and you feel in over your head.
As a small business owner, there’s far too much at stake for your business to throw money and caution to the wind. You need to be smart. And to do that, you need to shift your perspective about what marketing is.
In order to achieve your goals, you need to keep the problem you are trying to solve in mind. What are you trying to do? You are trying to grow your business. So, ask yourself this: Are you really needing marketing, or do you need business development as a whole?
If you guessed business development, you’re right.
And this is where your shift in perspective should take place. Eventually, your business will demand that you develop a system, followed by a specific process to get to the next step. True growth is found in outlined systems, models, and processes. Not winging it.
This applies to marketing, too.
Most entrepreneurs throw “expletive” at the wall and hope it sticks. Or they throw this social media post up 3 times a month and pray that it might move the needle somehow. Yeah, not going to work.
So what does? Envisioning marketing as a Business Growth System.
Remember, if you want consistent growth, it will require that you develop a system and process to follow. So your marketing needs to have a system followed by a process, too. You need a solid, proven marketing process with a heavy focus on sales. This process is called the Business GrowthStack, and it’s one of the best ways to get better results from your marketing.
What is the Business GrowthStack, exactly? Take a look at the graphic below and see for yourself.
The Business GrowthStack is a beautifully designed business growth (“marketing”) system focused on generating customers. It includes 4 crucial components on which I’ll briefly touch over and which you can read about in-depth in The Golden Toilet.
The first component is Clear Messaging. People won’t buy your service or product if they don’t understand what problem it’s solving for them. They need to be invested in what you do and to see the immediate value it offers. Clear messaging is based on the proven principles of storytelling, and it’s the best way to connect with your customers on a deeper level.
The second component, Marketing Automation, helps deliver a helpful user experience for leads as they try to gather more information about your business. These are through forms such as marketing videos, target social media posts, email marketing nurturing series, and the like. All without you having to lift a finger.
Sales automation is the third and possibly most overlooked part of the GrowthStack, and you can’t do it without a good CRM. The CRM is where all communications with your leads take place, keeping all of your customer relationship in one place. Additionally, sales automation is another way to automate and systematize your sales process.
Finally, the system finishes with Strategic Campaigns. These are designed to attract customers, collect their information, send emails, and nurture them into paying customers. They combine the first two pieces of the GrowthStack into one well-oiled machine, and they make it easy to track your success and ROI.
Together, these four components support not only the collection of interested leads, but also the conversion of those leads into customers. They provide your sales department with bundles of potential customers and the tools they need to seal the deal. And, ultimately, this ensures your marketing is more effective and provides an ROI.
Setting up a system and following that system is important for all aspects of your business, and your marketing is no different. So don’t fall into the trap of taking the easy way out. Investing in shiny tactics doesn’t pay off, and it can leave you worse off than you were to begin with.
Think of it this way: Technology, social platforms, and marketing trends will change, but business fundamentals will not. So, don’t fall for the snake oil. It takes time to set up systems and processes, but these are the foundations of your business, and these foundations stand the test of time.
If you would like to learn more about how to implement these 4 crucial elements in your business’s marketing strategy, check out The Golden Toilet. This Amazon Best-Seller by Steve Brown will teach you how you’ve been wasting money on marketing, and why need to set up a system for your business growth.
And if you don’t have the time to read (or listen for free on Audible), you can put our team to work, and we’ll implement the process for you. With the ROI QuickStart, we’ll create and implement a personalized Business GrowthStack strategy in just 120 days.
Schedule a strategy session to get started.