The StoryBrand Marketing Framework is a unique marketing philosophy developed by Donald Miller, CEO, and founder of the marketing agency StoryBrand. It's meant to teach companies to clarify their marketing message using storytelling principles.
The StoryBrand Marketing Framework guides business owners who write copy for their products or services, create videos, or design websites through a series of questions. These questions are organized into seven sections that follow a story structure based on mankind's most beloved stories.
Businesses spend significant amounts of time and money on building campaigns designed to reach new customers but launch these initiatives without first spending time developing a compelling narrative. Without this foundation in place, organizations may be missing opportunities to better connect with clients and other target audiences. Developing a strong story helps businesses grab attention, build trust, and drive more sales.
Donald Miller wrote the book, Building a StoryBrand because he believes that companies have the power to elevate through the world by creating meaningful connections with customers.
Businesses can learn how to build their story strategy by taking part in one of several workshops offered by StoryBrand. These workshops are designed for both business owners and marketing professionals who want to make their company's narrative stronger. StoryBrand Marketing Framework helps businesses simplify messaging into three essential components of every conversation:
Who am I?
Exactly What am I doing?
Why does it matter?
The StoryBrand Marketing Framework was designed by Donald Miller as a way to help companies tell their story in order to better connect with customers. In addition to providing workshops that guide business owners through developing a narrative, StoryBrand also offers other consulting services that will help clients understand how best to convey their message. Businesses can attend one of several classes presented by Storybrand or hire full-time consultants who have been trained in the company's philosophy and processes. By helping organizations develop a strong story, they are able to more effectively engage target audiences and elevate brand awareness.
The StoryBrand Marketing Framework was developed to assist companies in creating their brand's story with just a few words that would help them build trust with their customers.
Why The StoryBrand Framework Works
One of the marketing terms you might have heard is 'story marketing'. Story marketing is what you do when you create marketing materials that engage emotional themes, which speak to your customers as people and connect with them on a more personal level.
The StoryBrand marketing roadmap gives businesses an effective way to communicate brand stories with their marketing and advertising messaging. The framework works because it creates cohesive marketing stories about how your products and services improve lives, rather than stuffing it with random facts and figures. By focusing on how your brand improves living and what problems you solve, marketing can convey a persuasive message without resorting to fancy promises or exaggerated claims.
The StoryBrand framework helps create marketing materials that are engaging enough to get people excited about your products without over-promising or overselling. By telling stories that clearly communicate how your brand improves lives and then backing up those claims to help a customer envision success, marketing becomes much more persuasive while still being authentic and credible.
This approach is one of the best ways of creating a marketing message that puts your customers first.
The StoryBrand Framework helps businesses tell a clear message about how their products and services solve problems in the customer's story. This marketing approach has proven particularly effective in tech marketing because it allows companies to convey their message without getting lost in all the bells and whistles of technology.
A brand’s story is a crucial part of marketing. Your customers want to know what you stand for and how your product or service will help them avoid a tragic ending, so it's important that you communicate this effectively in order to have success. StoryBrand provides an effective framework for doing just that by helping businesses create messages which are engaging enough to get a potential customer interested in your brand without overselling your products. This approach helps build better marketing materials from the ground up--which ultimately leads to more sales as well as a happy ending for customers who receive value from your business' offerings!
Create a Crystal Clear Message With The StoryBrand Framework
The StoryBrand Framework is a simple seven-part process designed to help you clarify your message. Once you have the framework down, it's easy to create a compelling brand story that will engage potential customers and help them see why they need your product or service in their lives.
It all starts with a BrandScript. If the Framework is the roadmap of your messaging, the BrandScript is the blueprint that guides the words you'll use.
The StoryBrand BrandScript does the heavy lifting when you create a crystal-clear message using the StoryBrand Framework.
The Seven Parts of The StoryBrand Framework
The StoryBrand Framework is divided into seven parts. Each part focuses on a specific step in the process of developing or sharing your story effectively. The framework is designed to help you tell your story more clearly, communicate better with customers, and ultimately grow your business. There are seven sections so that each can stand alone as a discrete reference for practical application.
The Seven Parts of the StoryBrand Framework are as follows:
The Hero
The customer is the hero of your story! They want to feel like they’re a part of something special, that you understand them.
Your customer should be at the center of your messaging ALL THE TIME. They're the reason why your brand exists in the first place. Putting your customer first is not only good manners, but it's also good for business.
The Problem
Heroes are often faced with challenges in stories, and your product might be the solution. When providing solutions or deeper interest in what you offer it is important to consider how they can overcome their problems so that we may all succeed together!
What's the problem your customers want to solve? StoryBrand adds a necessary tweak to the traditional way of marketing by empowering the customer and giving them all the tools to solve their problems through your brand.
In this story, you're not the one who's going to save your customer from their problems. When you position your customer as the hero, it will be more of an accomplishment to them when they finally succeed and it's a story worth sharing with others.
The Guide
Imagine a world without guides. Where would we be? What could happen if your customers were left to fend for themselves in the wilderness of life's challenges and opportunities, knowing not even which direction lay safety or success! No, it doesn't have to stay this way; there are people who can help you - brandishers - and they're just waiting all along within reach...
Your role in this story is the guide - the brand that knows the way and is willing to show the way to its customers.
As a guide, your job is to communicate empathy and authority. Let them know that you understand their problem and you're willing to help out because you've done it before.
The Plan
With an effective guide, customers can rest assured that they will not be wandering aimlessly through your store with little idea of what's available. A plan offers a clear path to stability and greatly increases the chance for them to make their purchase decision easier!
Every purchase is a risk. Whenever your customer sees your copy, they immediately ask themselves, "will this work?"
One way to alleviate the risk is to give them a plan. When they choose your brand, your job as the guide is to tell them what the process will look like. They have to know that working with you won't be complicated or else they'll simply ignore your message.
The Call to Action
Heroes don’t take any action unless they are challenged to do so. This is done by either urging them on and providing incentives like discounts or giveaways, asking their permission if appropriate (that will depend upon the situation), etc… The idea behind this tactic has proven successful time after time because people want what makes sense for themselves but need some push from others before doing anything else!
After you've provided them with as much value as you can, it's time for them to respond. When you create CTAs, make sure they're simple, obvious, and easy to act on.
The Story of Failure
Avoiding failure should be a top priority for all businesses, but it's especially important when you're in the business of telling people about your successes. The stakes are higher than ever before because everyone wants to make sure they don't experience tragedy on an emotional level or else risk losing customers who may never come back again once word gets around town what went down with whatever company caused them so much pain and suffering - even if those responsible were strictly external forces beyond our control!
The Success Story
You are leading the hero to success, but you must show them how great their life will be. Offer a vision that inspires your customers and gives them reasons for doing business with you.
The Benefits of Using the StoryBrand Framework in Your Marketing Materials
- Portray your brand’s true identity
When your marketing collateral and brand message do not portray your brand's true identity, what you have in your hands is a company that's designed to be ignored. A great way to help transform marketing into sales-driving success is by using the StoryBrand framework in marketing. The StoryBrand framework revolves around creating a brand story that will resonate with customers on an emotional level, resulting in them investing their time and money into your business product or service.
- Clarity in your marketing materials
By creating a common thread throughout all of your marketing material--from print ads to social media posts--you are able to ensure that your brand story comes through loud and clear, which encourages potential customers to get in touch with you about purchasing products or services.
- Build trust with your audience
By transforming your marketing material from being product-focused to customer-focused, you are able to create a sense of trust with your customers. Trust is not something that you want to lose, so staying on brand with all marketing materials will ensure that the customer knows what they are getting into when they sign up for your service or purchase one of your products.
No matter what industry you are in, having marketing material that creates an emotional connection to potential customers will ultimately help increase sales and revenue. When marketing messages feel generic or bland, it can be difficult to motivate consumers to invest their time or money into said brand. However, if the messaging is personal and feels as though there is real substance behind it, trust will be created almost immediately--and this strong sense of trust will ultimately result in more business growth than without using the StoryBrand marketing framework.
- Become and industry leader
When you commit to using the StoryBrand marketing framework, you will immediately notice how much more effective your marketing efforts become in comparison to using outdated strategies. Plus, when you can show potential customers that their needs and wants matter and inspire them towards purchasing a product or service from your brand, they will be less likely to choose one of your competitors. Thus, meaning that your company becomes the go-to business for customers looking for quality products or services that meet their needs.
- Boost your advertising through customer referrals
The StoryBrand framework is designed with the goal of creating loyal consumers who not only trust in your brand but also actively recommend it to friends and family members alike. This type of word-of-mouth advertising is invaluable in today's competitive market, and it is something that many businesses look for--especially businesses looking to generate revenue.
The StoryBrand framework is about more than just marketing your products and services; it also works towards influencing the way you speak with employees and how you view your brand as a whole. By having a strong brand identity and telling a consistent story throughout all forms of media, consumers will feel as though they truly understand what makes your company tick--and this increased understanding will ultimately result in your company becoming nothing short of unforgettable.
With such benefits associated with using the StoryBrand marketing framework, there is no reason not to give it a try. After all, trying out different types of marketing strategies can be extremely costly and time-consuming so it only makes sense to try out the marketing framework that has been proven to work.
Give the StoryBrand marketing framework a shot and see how it can help transform your brand, resulting in more loyal customers and increased revenue along the way.
Learn How To Tell Your Brand Story in Just a Few Words
Join the next StoryBrand Workshop and start applying the proven principles of the StoryBrand Framework to your business.
In this workshop, you get to work with a StoryBrand Certified Guide so you can start creating simple and better messages that resonate with your ideal audience.
A clear message empowers customers to spread the word about your business, improves internal communication in your company, and enables your brand to cut through the noise. If you're ready to take your business to the next level this year, click on the button below.
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