Managing social media is a major part of content marketing. But, keeping everything scheduled and managed is a challenge for someone who has a business to run. You can't spend all your time worrying about Twitter or Facebook.
Social media management tools allow you to manage multiple social media channels through a single interface. This cuts down on the time you need to spend scheduling and managing your social media content.
Two of the most popular social media management tools out there are Hootsuite and SocialOomph. Each offers an array of features which make them easy to use and very useful for managing your social media content. Which one would work best for you?
Here are 7 aspects of each tool and an opinion on which one has the advantage:
1) Social Media Feeds
When it comes to the number of social media feeds you can manage through Hootsuite and SocialOomph, Hootsuite has the advantage. Both offer links into the standards like WordPress, Facebook, Twitter, and LinkedIn. Hootsuite though expands that list to include Google+, Foursquare, and Mixi, among others.
2) Editor/Post Upload
Each offers the ability to upload posts from outside the software. Hootsuite requires a CSV file for bulk uploads while SocialOomph uses a Microsoft Word file. SocialOomph offers a WYSIWYG editor for in-software editing while Hootsuite only offers a basic one. In this category, SocialOomphhas the advantage.
3) Live Feed
Both Hootsuite and SocialOomph offer a live feed of the posts the software manages. Neither has a real advantage in this category.
4) Analytics
A major use for social media management tools is the ability to analyze what is happening in each social media feed. Both Hootsuite and SocialOomph offer analytics integrated with their software. The level of detail available in SocialOomph gives it a slight advantage.
5) Auto-Response Capability
One major advantage SocialOomph has over Hootsuite is the auto-responder function. Hootsuite does not offer anything like this.
6) Retweet and Mention Notification
Another exclusive feature available through SocialOomph is the ability to get notified when someone retweets one of your tweets or you get a @mention. That gives you valuable feedback important for any business.
7) Mobile Device Apps
Hootsuite offers specially designed apps for smart devices of all sorts. SocialOomph offers access to stats through its website. For people who want to get access to information through their tablet or smartphone, Hootsuite definitely has the advantage.
SocialOomph has some real advantages when it comes to auto-response and getting notifications on retweets and mentions. However, Hootsuite has the advantage when it comes to the number of channels managed and integration with mobile devices.
So what do you think, Hootsuite or SocialOomph? There are also several others social media management tools out there. Be sure to read our blog comparing them all to find out which one is right for you!
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