SlideShare is the world's largest slide hosting service. Used smartly, it offers you and your business the chance to share knowledge with your target audience and widen your marketing efforts.
What is SlideShare?
SlideShare started back in 2006 as a way to share content. Today, registered users can upload and share documents, presentations, PDFs, infographics, webinars, and videos, along with other forms of content. The number of uploads shared is up over 15 million and growing all the time.
ShareSlide is easy to embed into websites and blogs. It is easy to share on Twitter, Facebook, LinkedIn, and other social media networks. You can set up your content to be viewed publicly or privately. The platform offers the chance to connect with other users by making comments, "liking"their content, or looking at their platform.
The platform gets about 60 million visitors and 120 million page views each month.
LinkedIn bought SlideShare in 2012, adding to its professional networking reach. This makes it even more significant for companies who want to reach potential business customers.
How can you use SlideShare to promote your brand and market your business?
Decide what you want to market. Do you want to promote your brand? Do you want to offer helpful content to a business customer? Do you want to talk about your industry and niche? Do you want to establish yourself as an industry expert?
Create a presentation specifically designed for sharing on SlideShare. You may have an eBook already created or an old Powerpoint presentation you did a couple of years ago. While that is content, it is not what you should share on this platform. You need a presentation geared to the SlideShare platform. It needs to blend graphics and text in an entertaining, engaging way. You also need a call-to-action to get people to go to your website or perform some other action.
Once you have a presentation, upload it to SlideShare. Add a catchy title, SEO the description, and make sure the tags are correct. All of this is the beginning of making this a part of your marketing plan.
Link this content into your social network. Pick a channel. Do you want to promote it on Twitter, Facebook, or Twitter? Share it with your followers. Embed the presentation in a blog post. Update your LinkedIn status with a link to the SlideShare. Post a link to relevant LinkedIn groups. Tap into your email distribution list.
Use the SlideShare upgrades to help your marketing. You can advertise on SlideShare by paying to have your presentation presented on their homepage. You can also use the LeadShare option to get lead information on people who download your presentation or fill out a contact form.
Should I Use SlideShare?
If you are doing internet or online marketing for your business, SlideShare is a platform you need to start tapping into. You can easily integrate it into all your marketing efforts and leverage it for so many users. Plus, the presentation is out there for people just browsing to find it and view it.
Questions and Final Thoughts
What can you share on SlideShare?
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