Video is one of the most powerful forms of marketing on the Internet today. Over 75 million people view online videos every month. Over 85 percent of marketers use video for content marketing. Over 60 percent of executives visit a marketer's website after viewing a video. You understand the power of video, but how do you get started using it for your business?
Many marketers are hesitant to use video because of some misconceptions. They think it's too expensive. They don't want to embarrass themselves. They think they need to hire a professional video company to get results.
The reality is that with a bit of thinking, some planning, and a decent camera or camera phone, you can put together a good marketing video for your business and optimize the content for viewers and search engines. Here's how:
- Define your audience. Go through your buyer personas. You need to select one and gear all your efforts into speaking to that target audience. Trying to speak to too wide an audience will only come across as vague and unfocused.
- Define your goal. What do you want to do with this video? Pick one topic and only one topic. Don't try to cover a lot of material in a single video. You will come across as scattered and rambling. Picking a single topic allows you to go in-depth instead.
- Transform it. If you have created other content on your selected topic before, transform that and use it as the starting point for your marketing video. This allows you to start with something you know already works.
- Create a script. Trying to do a marketing video without knowing what you are going to say is a recipe for disaster. When you write what you want to say, you can refine it and keep it on point.
- Film it. Use your script to guide the production. It might involve you narrating a product. It might involve you sitting there talking about a particular topic. Get it on film.
- Review it. Make sure it tells the story you want it to and that the filming came across clean.
- Upload it. Post the video to your website, add specific calls to actions and use keywords before sharing it online.
That is how you do it. The first time you make a video will be the roughest. You will be second guessing yourself a lot. What you will find though is that your audience will appreciate your efforts. If your message is strong and your topic on point, people can easily overlook a less-than-Hollywood result. After you’ve posted your video, keep an eye on it. Look at its analytics and see what you can tweak. Whether you want to create a quick how-to video, present client testimonials or share a short-form video, these 7 tips can you achieve your goals.
Questions and Final Thoughts
What are some video marketing tips you can offer?
