LinkedIn is a popular professional networking site; a fact that no one is disputing. Over 259 million people in 200 countries take full advantage of the hiring and recruitment capabilities. The question is: have you unlocked the full potential of this signature networking tool? Survey says, most likely not.
How to Connect with Others on LinkedIn
LinkedIn is all about connection, but that connection can be used for more than hiring practices. An estimated 50% of users make purchases based on interactions with other account holders. And, speaking of connection, up to 80% of on-site professionals want more chances to talk to one another.
Like so many things in life; it helps to know when and how to create and leverage your own opportunities. Luckily, LinkedIn has all the tools you need to accomplish those goals and much more; it's just a matter of knowing how to use them.
That's where we come in. We've collected 5 tips to help you get the most out of your time and efforts online. The tips will also familiarize you with some of the lesser-known features you can utilize on-site.
5 Tips on How to Optimize Your Business’s LinkedIn Page
LinkedIn builds relationships with users. These 5 tools will show you how to start using the pre-existing building blocks to reach out to both existing and prospective contacts:
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Create two accounts. Everyone has a professional side and a personal one. The site allows you to create both a company page and an executive or personal page. Take advantage of this option to move more easily between different networking circles.
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Send out well-timed recommendation requests. Your social and professional followers love to give opinions and input. Ask them for product or service recommendations once in a while. This is a good way to stay engaged with your base, just don't overdo it. Send out requests about once a quarter to get the best and most useful responses.
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Go behind-the-scenes. Data sharing is nothing new. Plenty of account holders maintain blogs that are tailor-made for the different social platforms, but remember, your sharing capabilities can go beyond that. People want to see what your company's all about, so show them. Post things like fundraiser information and event pictures; something that brings your company into full-color focus.
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Post on a regular schedule. This keeps your following happy and it secures your ranking on Google.
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Make introductions whenever possible. LinkedIn is digital networking at its finest. Follow-up on potential leads by asking your current contacts to introduce you; either online or by direct contact.
Questions and Final Thoughts
How many connections do you have on LinkedIn?
