It is no secret that more and more households are using self storage to solve their storage problems at home. It is also no secret that there is an abundance of self storage facilities for potential customers to choose from. Getting your facility's name out there is one of the most important things you can do in this current market, and with the ever increasing popularity of social media outlets, one of your best marketing strategies is to use these outlets for your gain.
As far as storage-minded people go, Pinterest is the ultimate tool to enhance your online marketing presence. Primarily used by women, it boasts 70 million users, and that number is steadily increasing. Consumers on Pinterest spend more money on more products than on any other social media site; 47 percent of online shoppers have made a purchase as a result of a Pin. In addition to boosting your online presence and driving traffic, your Pinterest boards can offer followers storage, packing and organization tips for your home, business or even self storage unit.
How to Use Pinterest Effectively:
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Organizational Tips: Go ahead and organize a self storage unit and take good quality pictures of your results. Install shelving and stack boxes neatly. Label boxes. Pinterest followers love sharing awesome organizational photos and the more your photos are 'pinned' the more your name gets out there. Switch gears, and offer tips on how to organize storage at homes and offices.
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Re-Purposed Organizational Items: Take some everyday items that are not specifically designed for organization and use them in one of your units. This can be anything from pots adhered to a wall, hanging baskets, hand-made storage bins, and so on. With the holidays approaching, get creative. Suggest using mirror boxes for Christmas wreaths, and mattress covers to store artificial Christmas trees. Again, take good quality photos of your results, share them on your Pinterest board, then blast out your activity to your social media sites, such as Meta and X.
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Re-pinning: It’s always a good idea to repin photos and tips that you personally like, but try and pin just as many, if not more, original photos. Whether it’s pictures of your self storage employees, a neat space you designed or photos of the city or community your self storage facility is located, you want them to be unique to you. Your followers will appreciate your efforts and consider you a credible source for their storage needs.
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Tutorials: In addition to your high-quality photos, make an easy 'DIY' tutorial. Pinterest members love tutorials and this is an easy way to increase your online presence. Step by step photos and videos are highly clicked and shared items.
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Add Your John Hancock: While you do not need to necessarily put your signature on everything you post, you do need to attach your name to it. One of the best ways is to include a semi-transparent watermarked logo in the bottom corner of your photos. This will ensure that every time your photo is shared your business name will be front and center.
Pinterest can be one of the best marketing strategies you employ in your self storage business model. It doesn’t work for every business, but for self storage, it’s perfect. You need to keep yourself on a schedule and post things regularly.
Create fun, relevant boards. For example: Storage Tips for Small Spaces could be one; Household Organization could be another. Share your boards and pins on Meta and X, if applicable. With the proper online marketing techniques, your Pinterest presence can turn into an increased online audience, which could equate to increased revenue and profit.
Questions and Final Thoughts
Have you thought about using Pinterest to promote your self storage business?
Learn more about using Pinterest for your Self Storage Facility in our video below!
