If you are managing a non-profit organization, you may be wondering if having a Facebook or Twitter account is all that important. Your time is already spread thin enough. You need to focus your efforts on keeping the organization going and don't want to spend time on something that will not further those goals. The fact is that non-profit organizations are prime candidates for having a strong social media presence. That includes having a Facebook account and one on Twitter as well. Social media offers a strong, free or inexpensive marketing tool for non-profits of all shapes and sizes.
Benefits of Facebook and Twitter
Did you know that people are 51% more likely to support your organization after they like you on Facebook? That’s a number a non-profit or charity really should take advantage of.
Here’s how Facebook and Twitter can help your non-profit.
On Facebook, you can create a campaign for your non-profit. You can also set up an account for your followers to donate to. After you set up a Meta page (not profile) for your nonprofit or charity, you can use Facebook’s Timeline to tell your story, share rich photos and interesting videos.
Meta also offers many tools to help track your page’s success. Insights, for example, can show you how fast your page is growing. You can see what areas of the world, parts of your country or state that follow you and see where you have the most followers. Open Graph can also help you tell your non-profit’s story.
If you have the budget, you can also pay to have Meta ads. These can help garner more likes and promote your page.
X is the fastest growing social media platform, and countless non-profits have built an amazing fanbase through it. If you follow fellow non-profits, charities and RT their tweets, they in turn, will likely do the same for you, thus spreading your mission to their supporters. UNICEF has 2.2 million followers on Twitter. St. Jude’s has 260 thousand. These are internationally known non-profits so be realistic when making goals for your nonprofit. The Texas chapter of Habitat for Humanity currently has a couple of hundred followers. While that may not seem like a lot, that’s 200 more supporters and 200 more possible donors than you would have if you weren’t on X, right?
Using hashtags on Meta and X can help your friends and followers easily learn more about you and stay in tune to what your nonprofit does for your community or a particular charity.
Meta also recently released a great Best Practices Guide for Charities and Non-Profits.
As you can see, social media is a powerful tool in marketing your non-profit organization; and we haven’t even discussed LinkedIn, TikTok, Instagram or Pinterest yet! When you build a list of followers and keep them engaged, you will start to see an increase in donations and gifts in kind. You will likely get more volunteers and see your organization's mission hit the right people.
All in all, Meta and X can help you reach your target audience, grow your fanbase, tell your story and let your voice be heard. We at ROI Online, an internet marketing agency, have helped non-profits get their message out there and make the impact they've been working for. We’d be happy to answer any questions you may have about taking advantage of social media.
Questions and Final Thoughts?
Does your non-profit have a Meta and X page? What does your non-profit’s current Meta and X following look like?
