An ongoing concern for today's business owners is attracting potential customers to their website. A business's online presence is what people see when they are looking at a company for the first time. With so much competition out there, it is imperative to measure, analyze, and optimize what is going on with a company's online presence. This is the best way to attract potential customers to what the company has to offer. So, what do you need to have to do this measurement, analysis, and optimization? The answer is website analytics.
Definition of Website Analytics
One definition of website analytics is the measurement, collection, analysis, and reporting of website observations to understand and optimize usage. You do this with specialized tools that integrate into your website to collect data.
The use of website analytics is crucial for increasing website traffic, improving lead generation, and converting leads to paying customers. Without it, any efforts towards those goals will be like taking shots in the dark. A few stray shots may hit the target, but most will not. You want your efforts to always be on target and focused on furthering your business goals.
Why do you need to use website analytics?
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Increase search engine rankings - When it comes to inbound marketing, your search engine rankings are all important. The higher you rank with critical keywords, the more traffic you will see come to your website. An analytics package will help you track your rankings.
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Improve click-through on incentives - Do you know which incentives work best for your target audience? Do you know which of your landing pages is working best? Have you tested your CTAs? With the right software package, you can track the click-through rates and see what is working.
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Enhance lead generation - Once you get traffic coming to your website, you need to convert them into leads. When you have a high lead generation rate, you know that your marketing efforts are hitting the right notes with your target audience. A good analytics package will tell you how much of your traffic is converting into leads and by what channel.
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Measure progress toward business goals - What is your goal for lead generation this quarter? What is your goal for new visitor traffic? With website analytics, you can measure these goals and see if you are making progress or falling behind. It is all at your fingertips.
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Make marketing changes based on measurements not hunches - Are you thinking about making a change to your marketing efforts? With the right analytics package, testing your marketing will tell you if the changes are worth it or not.
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Make the best decisions for your business - When you can measure something, you can see if you are doing well or lagging. With the data you can get with web analytics, you can make targeted, well-researched decisions on which direction you want your company to go.
Your online presence must be on target for your business success. Without insight into what is going on with your website, you will have no idea what actions to take. In summary, website analytics can show you what’s working in your internet marketing strategy and what needs tweaking.
Questions and Final Thoughts
How are you currently tracking your website’s growth and success?
