Successfully navigating the modern business environment requires creating and building an internet presence for your self storage business. While word of mouth advertising will always be important, the internet has become the first place people go when they are looking for self storage services and facilities. The key to your internet presence is your website and the content you place on it.
There are several things you need to think about when it comes to building a web presence for your self storage facility, including:
1. Keywords
Keywords are the words that search engines will use to find your website. If a potential client types in "Self storage facilities in Dallas," then you want to make sure those keywords are embedded in your pages. So called "long tail" keywords are best as they allow clients to narrow their searches and find exactly what they are looking for. An example of a long tail keyword is, “classic car storage in Dallas, Texas.”
2. Content
Of all the things you need to think about and do, generating quality content is by far one of the most important of them all. Without quality content, people won't be interested in visiting your site. Focus on creating blogs that contain information that is relevant to the industry and that will appeal to your self storage facility’s target audience. Blogs can cover topics such as winterizing vehicles, preparing personal items for storage, storage during office relocation, storage for seasonal clothing, etc. The result is that not only do your clients get quality content that will help them through the self storage process, but they view you as an expert they can trust and rely on.
3. Continuity
Building a web presence takes time. Gone are the days when you could build a website and never update it. Today, you need to build a website and keep it updated with fresh, relevant content. The search engines look for this when pulling up search results, and your potential clients want to see that you are continually adding new and interesting content. Consider building your website a daily task that is as important as turning the lights on and unlocking the door.
At ROI Online, we utilize these strategies for each of our self storage clients. We further tailor the SEO strategy for our client's location and the demographics they want to target. It is a strategy that has been effective and has shown tremendous results.
When you’re a small or locally owned self storage operator, it’s not easy keeping up with the competition, especially when that competition is on every billboard and the top of online search rankings. However, did you know internet marketing can level the playing field with the big boys who are dominating search results with aggregator sites? Click here to learn more.
Questions and Final Thoughts?
What are some of the biggest obstacles your self storage business is facing right now? Are you satisfied with your current web presence, or would you like to see a change?
Learn more about how to successfully optimize your website by downloading our free eBook!
