If you know anything about internet marketing, you likely have a few things already in mind. You may think the important ingredient of internet marketing is your company blog, your business’s social media presence or search engine optimization (SEO) and keyword searches. While those are all critical components of internet marketing, none of them are that all-important ingredient. So what is? The clock is ticking...
The most important ingredient in your internet marketing is YOUR TIME.
Whether you are doing it all on your own or using an internet marketing agency to help, the biggest measure of your success in internet marketing is the amount of time you put into it. And the more time you put toward it, the better the results will be. This includes the time you spend on researching keywords, discovering content topics, and staying informed on marketing statistics. If you work with an internet marketing agency, this time refers to your efforts in providing them with necessary material or showing up for meetings, for example.
How does your time contribute to your internet marketing success?
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You know your business better than anyone. For example, in any conversation you have with an internet marketing agency on SEO topics, a question that will come up is, "What do your customers want?” They can use web analytics to find the most common keywords your customers are using. However, there may be keywords completely missed. You knowing these answers and sharing them with the internet marketing agency can help your business succeed.
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You know what your customers want to talk about. What questions are your customers asking? What information are they seeking? What solutions are they looking for? The answers to those questions will drive the content you place on your website. Whether it comes as white papers, e-books, blog posts, or social media posts, the hot topics are what draw people to your website.
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You know of changes coming to your business or industry. To keep your business relevant, you need to keep your website up to date based on what is going on. For example, if you have a new product coming out, you need to spend time getting your site geared up to present the new item in a profitable way. By taking the time, you are positioning the new product for faster success.
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You need to stay informed to make critical, timely decisions. Taking time every few days to stay on top of your internet marketing will allow you to make timely decisions. If a major competitor makes a sudden price change, you will have the knowledge to change your prices or your marketing strategy to keep your company in play. If you have to stop and become acquainted with what is going on, you will lose ground against your competition.
Time is of the Essence
As you can see, your time is necessary for successful internet marketing. You may think you have no time to worry about such things; but that is why you hired an internet marketing firm in the first place.
However, the time you personally invest in your internet marketing efforts will show in the results. You will have relevant content, up-to-date pricing, and increasing traffic numbers to show for it. Remember, this is YOUR business, and who knows your business better than you?
Set aside time regularly to monitor and manage your online presence and marketing efforts. Or you can hire an internet marketing firm to collaborate with, and lead you in the right direction.
However, just because you hired someone to do the work for you does not lower the time commitment you need to invest for success. Whether you are a self storage operator, a law firm or attorney, or non-profit organization, your time is limited. We get that. But it’s also essential.
Questions and Final Thoughts?
How much time are you currently investing toward internet marketing?
