Attorneys often wonder if social media is worth their time and effort. The idea of a serious legal firm posting to Facebook or sending out tweets on Twitter may seem like a waste of time, and even a bit demeaning. However, social media is here to stay in the world of internet marketing. With the increasing amount of competition in the legal marketplace, smart law firms and attorneys are using social media to engage their target audience and convert them into paying clients.
Why is social media worth the time and effort for an attorney?
Here are some numbers and stats to chew on.
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62 percent of adults around the world use social media in one form or another.
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Social networking is the most popular activity online, taking up about 22 percent of online time.
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Sales generated through social media is expected to hit $30 billion by 2015.
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One of the fastest growing trends on the Internet is location-based services (like local law firms).
A law firm, at its heart, is a business. Savvy business owners know that they need to engage potential clients at the places they are most likely to be. Today's consumers are found on social media channels. That is why social media is such an important marketing tool for a lawyer, attorney, or law firm.
Social media allows your law firm to do many things simultaneously:
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Engage your audience with rich content
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Allow your audience to share that content with others
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Offer value-added information to your followers
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Build a sense of trust with your followers
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Expand the reach of your marketing message
So, how exactly can a lawyer, attorney, or law firm use social media?
Take a personal injury attorney as an example. The attorney may specialize in one form of personal injury such as motorcycle accidents. For that attorney, their target market are those who have gone through such an accident or someone who has lost a loved one due to such an incident. Here are a few of the blog topics (we’ll delve deeper into the subject of blogging in a bit) or information that an attorney can share on social media sites with their target audience:
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Recent court rulings on motorcycle accidents
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Key information for people who are looking for a motorcycle accident personal injury attorney
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Government legislation coming up or recently passed about motorcycle accidents/insurance
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The process of filing a lawsuit
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Evidence needed for a motorcycle accident personal injury case
As you can see, it does not matter if you are a lawyer, attorney, or law firm. You need a social media presence to capture your target audience's attention.
Of course, most attorneys don't have the time to become an internet marketing expert. That’s completely understandable! That is why you need an internet marketing firm like ROI Online at your side. We have the skills needed to get your social media work underway. We are a full-service internet marketing agency with several law firm clients who have found much success through our internet marketing efforts. We can help you develop a content marketing strategy that includes targeted social media publishing. Facebook, Twitter, LinkedIn, Google+, you name it, we know it. Contact our internet marketing team today to find out how we can help your law firm compete and prosper online.
To get a headstart on your online marketing at your law firm, download our free internet marketing for law firms eBook!
