Reaching your audience is a challenge for any modern business. Today, consumers are using the Internet to search for companies to meet their needs. The Internet allows them to see what a company has to offer and how the company presents itself. A self storage company is no different. To survive in this digital age, your business must offer educational, yet enticing information. That is why it is very important for a self storage facility to have a strong online presence. One way to attract customers to your website is with a blog. You might think a blog is not a necessity in the self storage business. People are just storing stuff, right? But, with the increasing competition for business in the self storage market, blogging relevant information regarding your business is an absolute necessity.
Why is blogging so important?
Consumers rely on search engines to pull up websites on a certain topic. If they were looking for a self storage facility in Dallas, Texas, for instance, they would likely type in a keyword phrase like "Dallas self storage facility." The problem is that in a city as big as Dallas, there are dozens upon dozens of self storage places. So the lingering question is, “What is going to make your place stand out from the competition?” Your blog.
Blogging allows you to do several things all at one time.
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Search engine optimization - You want search engines, especially Google, to find your site. You do this with rich content and targeted keywords. Blogs offer the opportunity to do both.
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Implementing a keyword strategy - Every industry has a set of keywords consumers use most. Your website/blog needs to use those keywords to rank high in the search engines and to capture consumer attention.
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Engaging consumer interest - People want more than just an address and phone number. They love to reach rich content and to share it with their friends and family through social media.
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Building consumer trust - Consumers want to trust the company that they do business with. With quality blog content that speaks to their problems, concerns, and interests, you are naturally instilling a sense of trust with the reader. You are offering them storage solutions to their storage problems, whether they are looking for a place to store their Christmas decorations or a place to park their boat or RV.
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Directing consumer attention to your company - Once you have people reading your rich content, you can insert calls-to-action, which directs their attention to your facility, what you have to offer, and why they should select you.
What can a self storage facility blog about?
Self storage may not be the “sexiest” of blog topics. Or so you thought. There are an infinite number of potential topics out there for self storage facilities to pursue. Think about your target audience. For people who are moving/relocating, you can blog about moving tips. For people who want a place for seasonal storage, discuss all they can store: clothing, equipment, supplies. Business self storage is a popular topic. With this fluctuating economy, businesses are always changing. Having a place to store additional items affordably is quite appealing.
Where do you start?
If you want to start a blog or enhance your online presence, you need an internet marketing company that understands the needs of a self storage facility. ROI Online, an internet marketing agency in Amarillo, Texas, has helped our self storage clients establish and enhance their online presence. We focus on creating high-performing blogs, social media publishing, mobile search directory optimization, efficient web design and more. By developing a specific content marketing strategy based on your customer insights, we can help your self storage business get found online.
Want to learn more about how to implement a successful internet marketing strategy for your self storage company? Download our free eBook!
