At this point, you have probably become quite familiar with On-Page SEO, or search engine optimization. You may already been well-versed in building your website around priority keywords and topics to make your website more visible in web searches. We've previously discussed the difference between Off-Page and On-Page SEO. But are you familiar with Off-Page SEO and its benefits? It is extremely important to note that Off-Page SEO accounts for the majority of your ability to rank highly for a particular keyword. Therefore, it is something that should not be overlooked in your online marketing strategy.
What exactly is Off-Page SEO?
While On-Page search engine optimization works within your own website or blog, Off-Page works outside of your own website or blog. It is the process of getting links to your online content on other pages, websites, or blogs. This process is effectively called “link building.” The more links you have for your website out there, the better Off-Page SEO you will have.
How to Use Off-Page SEO
Getting other pages, websites, and blogs to include links to your site is not exactly easy. Nor is it something you can completely control, as opposed to On-Page SEO. Below are some helpful tips to get you started on incorporating Off-Page search engine optimization to your online marketing strategy.
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Website Directories/Local Listings: These are a great place that you can submit your link to and many of them are free. Many directories are free and paid, and are a quick and easy place to start link building.
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Content Creation: A great link building technique is to create unique, interesting, and original content that will make others want to share your content. This is sometimes referred to as “link bait” and can be defined as creating content specifically for the purpose of drawing people to your website or blog. Infographics, viral videos, and content about controversial topics typically make great types of content with the propensity to be shared at a high rate.
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Networking: Networking is not lost in the online sphere and can be important when trying to link build. Start by making a list of bloggers who have popular and relevant websites. Follow them, Tweet them, link to them in your own website, and basically build a rapport with these influential bloggers. Once you have built this relationship, they will be more inclined to link to your content which, in time, can increase your traffic.
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Social Media: While social media sites do not typically add to your Off-Page SEO from the links on their sites, they will help people find your website and bring them to you. At the end of the day, it does not matter how people found you. The important thing to remember when utilizing social media platforms is that you are getting your name out there which can indirectly boost your link building. Posting interesting, relevant links on Facebook or Twitter, or sharing a Vine video are great ways to develop a following and have people share your content.
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Ask: There are some instances when simply asking for links can be appropriate and very effective. For example, you were mentioned in the news on a relevant site but they didn't include a link. You can politely email them and ask to have your link included while thanking them for the recognition. Warning: No bribing or begging.
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Guest Blogging: This can be an extremely effective way to not only control the content on an outside source but also form a professional relationship with other industry professionals.
Using Off-Page SEO is imperative when implementing an effective online marketing strategy. It should be utilized as much or more than your current On-Page search engine optimization. In today’s world, internet marketing is the best way to survive. That’s why it is imperative your business implements a strong internet marketing strategy.
If you are interested in learning more about internet marketing, contact ROI Online, an internet marketing agency in Amarillo, Texas. You can also download one of our free internet marketing eBooks!
