In today's world it is not uncommon for consumers to have access to professional video and editing equipment. Last week we discussed what Google Business Photos are. Today we will focus on Licensed Google Photographers. As a business owner, you may be able to take photos yourself and you may be wondering, 'What can a Licensed Google Business Photographer do that I cannot?' While you may be able to produce high quality images for your web presence on Google, there any many things that a License Google Business Photographer can do for you and your business.
What is a Licensed Google Business Photographer?
First thing’s first: A photographer that has been certified to take Google Business Photos is a professional photographer that has been trained and certified by Google to do so. These photographers are trained on how to use Google's systems and how to produce the high-quality, special photos that Google will turn into a virtual tour for your business. These photographers are professionals that have elected to dedicate at least 30 hours per week just for Google Business Photos. These photographers are the experts when it comes to business photos.
Google Business Photographers are highly trained at producing stunning high quality photos of your business even in low-light situations or in tight spots. They also have the capability of using fish-eye lenses along with rotating camera turrets to capture the specific photos that Google needs in order to convert them into 360 degree panoramic virtual tours of your business. This is a major advantage with Google Business Photos and one of the best marketing tools for your web presence. These photographers can also help you determine and highlight the best aspects of your business. The photographers do these types of photo shoots regularly and will be your expert consultant during your photo shoot.
What kinds of Pictures does Google Use?
In addition to high quality still photos of your business, Google will also work with your photographers to create a 360 degree virtual walk-around converting those photos taken with the fish-eye lens and rotating camera turret into stunning panoramas. Google uses their own technology to stitch your photos together using image matching to create the panoramas. They also use HDR technology (or 'high dynamic range') to get the best quality out of your images by pulling from different images of the same setting to create the best picture in terms of contrast, exposure, etc.
You can rest assured that you will have the best looking pictures for your online marketing strategy. Not only will these photos and virtual tours appear on Google search results pages, Google Maps, and Google Local pages, you can also imbed these virtual tours directly to your own webpage to wow your potential customers.
How do I get Google Business Photos for my Business?
In order to get a photo shoot for your business, you need to contact a Trusted Google Business Photographer to come to your location for the photo shoot. You will want to prepare the areas you want to showcase ahead of time. The photo shoot itself should take less than an hour, however, this can vary depending on the size and scale of your business. Once your photo shoot is underway, your photographer will guide you through the rest. Your first step is to find a photographer that is not only an expert at taking Google Business Photos, but also someone you can trust.
ROI Online has used the local, professional provider of Google Business Photos, so take a look and let us know what you think! If you are interested in having Google Business Photos taken of your office or workplace, let us know!
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