Any inbound marketing plan, designed to garner the attention of the Google Gods, needs to utilize effective inbound links to appease the computer algorithms that determine internet page rankings. Inbound links are links from other websites to your own, and numerous links cause search engines to rank your page as more popular, thus raising your Google ranking. All inbound links are not created equal however, and to ensure you obtain the ranking you desire requires that inbound links are of high quality, quantity, and derived from relevant sources.
Quality over Quantity
Would you prefer a new Mercedes or nine Volkswagen bugs in various states of repair? It’s the exact same philosophy with inbound links. Quality links result when people like the material you are putting out there and link their page to yours.
Generally speaking, a high quality link features domain names that are readily identified by Google, have well-structured codes that aid in being found by search engines, and afford you the freedom to edit their content as needed. Conversely, should your inbound links have obscure domain names, poorly structured codes, or the inability to be edited, then these would be viewed as low quality links by the relevant search engines.
To determine that you have only the highest quality of links available on your website, it behooves you to periodically go through your links and remove those that are of a lower quality as a way of boosting your own Google ratings.
Throw a Party People Want to Come to
The number of quality links you have linked to your page is a strong indicator of the quality of your website content. When you consistently post quality material to your page, it results in a strong following that acknowledges the superior quality of your postings by linking to your site. To put it another way, not having any inbound links to your site is like throwing a party that no one wants to attend. Google algorithms give higher rankings to websites that feature quality links, and the more quality links you have connecting to your material the better.
When talking about the advantages of having many links to your website the optimum term to remember is, “quality.” As mentioned, if your site is populated with non-desirable links then you will lose any advantage accrued by these links because search engines penalize websites with links to substandard sites. As such, when planning an inbound marketing plan it’s wise to keep these considerations in mind.
When it Comes to Inbound Links, Relevance is Relevant
If your “All Things Cupcake” blog is populated with inbound links leading to sites detailing the importance of changing your car’s oil every 3,000 miles, then you probably have a relevance issue. Relevant links mean that the inbound link leads to a page that contains similar content. Search engines reward links that provide the reader with additional information and resources that are geared towards your particular topic. To gain these rewards therefore, it’s important to make sure that any inbound links complement your material and adds value to your reader’s experience. Link relevance is a critical component of your inbound marketing plan, and is vital to and search engine optimization program.
How to Use Inbound Links on My Website
If are interested in growing your presence online and attracting more potential customers, then you must have a good website for these potential customers to visit. One of way of doing that is having good inbound links integrated on your website. We at ROI Online can help your small business get found on the web, and guide you through the process of making your business Internet ready. Let us help you get the business you deserve. For more Internet marketing tips on how to grow your business's online presence, download our free eBook and let us know what you think!
