As a business owner you may be wondering why you would need a blog. You hear story after story about how some kid has made a fortune blogging online. Or maybe you heard marketing experts say that a blog is the cornerstone of your business. Did you know that companies that blog at least 15 times a month get 5 times more traffic than a company that does not? Companies that have more than 200 blog articles have 5 times the leads than companies with 10 or fewer blogs. Even with blatant statistics such as those, you may still be wary of blogging. You’re just not sure how any of that pertains to your business. However, the truth is in the pudding: blogging can be an important part of your overall marketing strategy.
What can a Blog do for my Busines?
Blogging on your company website can do a lot for your business. First off, it will let people who want to do business with you know more about your products and services. If people are already on your website they obviously want to know more about you and your products and blogs are a great segway.
Each blog you post on your website can describe a product or service, and explain how it will benefit your customers or clients. Let’s be clear; the majority of people conducting an Internet search are looking for an answer to their problem. Blogging gives you the opportunity to explain why your business is the correct answer to their problem.
Blogging consistently will also help you rank higher in search engine results. Google is constantly changing its search algorithm to reward those sites that post fresh, relative content. The more you post, the better your chances of ranking on page one of a Google search. Google will see you as an authority.
Marketing with your Blog
Content marketing is the best way to reach potential customers today. By placing a blog on your website you have a very inexpensive, yet powerful marketing tool at your disposal.
Using content marketing is a way to gain trust with the consumer. Each of your blog posts should provide valuable information to your customer. Let’s say you are an insect exterminator and you have a website. By adding a blog to your site you can provide information to prospects on how to get rid of common household pests with homemade remedies, for example. This could turn into a whole series of articles that will bring readers back to your site. The same goes for a law firm that offers legal advice through its blogs.
Now some of you may be wondering why any sane businessman would give away that kind of information. It seems counterproductive. The answer is simple. Not everyone will use the information you provide; and you have now established yourself as a trusted advisor. When the time does arise and someone needs a professional exterminator or experienced attorney, who do you think they are going to call? They will call the person who provided them with valuable information all this time because of that trust and rapport you built with them through blogging.
Ready to Whip out a Blog?
Think of blogging as planting seeds. Every post is a seed that could grow into a customer someday. The more seeds you plant, the bigger your customer base will be. So what are you waiting for? Get your first blog out there! If you are unsure as to how to start a business blog, an Internet marketing agency such as ROI Online can help you. Download our free eBook on marketing strategies for more information on how to help your business grow in this digital world.
