Most companies have a restricted marketing budget and need to make the most of every dollar they invest in marketing campaigns. When outsourcing marketing projects, whether it's content, graphic design jobs or web design, spending wisely becomes even more critical.
Here are eight ways you can get the most return on your outsourced marketing projects.
8 Tips For Successfully Outsourcing Projects
1. Shop Around
You may be tempted to go with the first agency or contractor that gives you a quote. That is a mistake that could cost you a great deal of money and not give you the results you seek. Take the time to find the right agency or contractor. The time you spend researching will be worth it.
2. Review Portfolios
The marketing agency or contractor you hire needs to have a style that complements yours. If you are a more traditional company, you don't want an avant-garde provider that walks the ragged edge. On the other hand, if you are a creatively daring company, you don't want a contractor that mainly serves vanilla companies.
3. Know What You Want
It’s in your best interest to have a clear design style or idea in mind when hiring an agency or contractor. Be ready to provide them with graphics, logos and content ideas, as needed. This ensures you get exactly what you want; plus, it saves the agency or contractor time and you money.
4. Work Together
Don't expect glowing results if you aren't willing to put in the work, too. Yes, you are paying an agency or contractor for their service; however, you must be a part of the team. They are relying on you for direction and feedback (see #3).
5. Become a Regular Customer
Once you have found a talented contractor or marketing agency, become a regular client. Building a relationship will often get you price breaks. You will also find, as the agency or contractor gets to know your company, you will see better and better results over time.
6. Leverage the Talent on Websites
Unless you have a huge marketing budget, you cannot hire all the in-house talent necessary to create a successful marketing campaign. Working with contract websites allows you to hire talented people for a specific task. Some websites to consider are Zerys for writing and editing, PeoplePerHour for a variety of tasks, and 99Designs for logo design, branding and other graphic work.
7. Build a Solid Team of Contractors
You must build a team you can count on, both in-house and contractor. You can establish a team of writers on a content management tool like Zerys. You can hire developers and artists on 99Designs. You can get a myriad of talent on PeoplePerHour. Having several contractors available to work on projects allows you to move quickly and decisively.
8. Know What You Are Paying For
Before you assign a project to a contractor or agency, know exactly what you are going to get for your money. You should know which deliverables the agency or contractor will deliver, when they will deliver it, how many revisions you can make, and what it all will cost you. Only when you know all this information should you release the agency or contractor to actually start the project.
If you are looking for a digital marketing agency to help you create successful marketing campaigns, give ROI Online a shout! We bring all the talent you need to the table and offer you effective, professional results, with a fun flair.
See how we create winning marketing campaigns for our clients by reading our case studies.
