The role of a marketing director can be exciting and overwhelming at the same time. There are so many roles a director must fulfill these days... Developer, PR specialist, project analyst, writer, editor, and graphic artist all in one.
If you feel stuck in your role or have lost your way, switch up the pace by acquiring a new skill or tackling a new challenge.
Here are eight ways you can become a more versatile and successful marketing director.
8 Tips For Marketing Director Success
1. Develop and share a genuine passion for your brand.
The best marketers are passionate about who and what they represent. Share that passion and energy with your team, as well as with the executive crowd. This will help you stand out as a leader and creative force.
2. Know how to relate to everyone.
As a marketing director, you must have a delicate balancing act to maintain. You need to be able to relate to the executive suite as well as to your marketing team. You will collaborate with the sales team and other professionals inside and outside the business. Become a person who can fit into any crowd.
3. Make the sales team your partner.
Successful marketing must go hand-in-hand with sales. Spend time with the sales team. Have your team members spend time with them. Foster an environment where honest discussion can occur.
4. Engage with your customers.
Ultimately, it is the customer that pays the bills and keeps the business doors open. Your marketing must appeal to those customers. You need to know your customers and what they want. Then find ways to set your brand apart from the competition. It's also equally important to know how to handle your clients in sticky situations.
5. Own your position.
You must be a master of collaboration and listen to the people around you. On the other hand, you need to own your decisions and stand with confidence about the choices you make. You are leading the marketing efforts in your company or division. Be a leader your team can trust and follow.
6. Keep on top of marketing trends.
Some trends will be only a flash in the pan. Some are going to have a major impact on your company's marketing. Knowing about all the trends will help you keep your team and company on the right track, and present you as a thought leader to your clients and marketing peers.
7. Embrace inbound marketing.
This is something that cannot be emphasized too much. Traditional marketing still works to a limited extent. However, no company can survive very long these days without inbound marketing. If your company is not in the digital age, you just got your top assignment for the year.
8. Bring in help when you need it.
Trying to handle everything by yourself or with a small team is adequate if you are a small company. However, if your company is growing and your team can't keep up with all the business marketing needs, bring in extra help. Hiring a digital marketing agency is a wise move that will give you access to a talented marketing team for about the same cost of bringing another marketer into your company.
Prove you are a versatile marketing director and transform your company's marketing strategies by downloading this FREE Inbound Marketing Campaign whitepaper.
