Do you want to know how to apply the StoryBrand website template to your brand's website? This article will walk you through some simple steps.
As a business owner, it is important that your customers are clear on what you offer and why they should buy from you. A Storybrand website template can help clarify this message for potential customers.
The framework of the Storybrand website template is based on following the format of a story as it clarifies your message so people listen. You can take these simple steps and use them as guidelines when putting together your own story! Before you create your new website, check out these tips on how to create a custom website that follows the StoryBrand framework.
Focus on Creating a Clear Message
A website's look isn't everything. A pretty website can be expensive, but that doesn't ensure conversion. One of the most effective ways to get through to your potential customer is to send them a clear message. Your website template should create a focus on a clear marketing message.
When designing your website, you want to take into consideration how well it communicates who you are, what you do/sell, and why it matters to them. You have approximately five seconds to impress or interest a person on your website.
What is the story of your brand? What story are you trying to tell? Who is your audience? These are questions that must be addressed before you start creating your StoryBrand website. Once answered, create a clear and straightforward message that will resonate with your customer base.
A tagline just might be the difference between winning clients and losing them. Create a clear and simple tagline followed by a compelling sentence or two describing what you do.
It needs to focus on how you want your customers to feel about your product or service, not what it actually is. After all, most consumers could care less about bells and whistles; they just want it to work well and give them what they need.
Your new website should focus on creating a clear message that will share with clients who you are, why you matter, and what story you're looking to tell. If it's done correctly and creatively enough, it may just end up being the difference between a great website and one that gets lost in the clutter of others just like it!
Your Customer Is The Hero
The hero is the protagonist in a story. They are central to your brand's message and what you're trying to accomplish as a business. Without understanding who this person is, it will be nearly impossible to create a compelling story that works for your customers.
What makes the StoryBrand website so effective is the game-changing mindset of placing your customer at the center of your story. This messaging also applies to your website template. When you create a new website that follows the StoryBrand framework, it's not enough to use plain words to create a clear marketing message. You have to make the decision to put your awesomeness aside to let the customer shine.
In order to identify not only how but also why your potential clients become the hero of your tale, you need to understand their behaviors and desires. Most importantly, you must know what they want most out of life – regardless of whether or not they actually realize it yet!
Most people don't wake up in the morning wanting an insurance policy; they just want their family safe and protected from harm. The task then becomes showing them how investing in an insurance policy can help give them this peace of mind. The insurance company then becomes the hero in this story, saving their customers from disaster or loss.
Context is key when it comes to finding your customer's motivations and desires – especially if you want them to take action toward something.
You may not think about this often, but every single choice we make is motivated by a specific goal, desire, fear, etc. It all ties back to our goals and ambitions that are driving us each day – whether we're aware of them or not! These motivations drive people to make choices and take action; they are what shape a person's decisions on which product or service they trust enough for their needs.
As awesome as your business is, it's not the hero of the story. Your StoryBrand website must position your customer as the hero and your business will be the guide that will help said hero fulfill his or her wants.
Add Super Obvious CTAs To Your Website
When a potential customer is on your website, they shouldn’t have any trouble figuring out how to reach you.
One of the most essential elements of a StoryBrand website template is the CTA. Provide them with pronounced call-to-action (CTA) buttons that tell them the next step they need to take for each stage of their journey and make it clear and consistent throughout your site layout.
You can start by adding a CTA to the opening section of your website. If you have an interesting blog post, put it under this section too so that people who are only interested in reading posts would still get to see your calls to action. But even if you aren’t interested in CTAs for subscribing or sharing, try putting together a short and catchy listicle with actionable tips (like “7 Ways To Update Your Wardrobe For Spring”).
As you apply the StoryBrand website template, know that not every visitor will be ready to commit. By default, every person that encounters new information will take it from a safe distance. Most of the time, they want to know more and investigate your brand. You can always place Direct CTAs below your tagline, but you can also give your visitors Transitional CTAs to get to know you a bit more before they commit to moving forward with your brand.
This will also help the search engines to understand how people are interacting with your website and what you want them to do next. You’ll get additional traffic from Google if your calls for action are noticeable enough.
Make sure that all of your CTAs are visible on mobile too (yes, this is a must). So many online stores forget about the importance of having good-looking CTAs on smaller screens and they miss out on almost half of their potential revenue - just because someone feels like browsing but doesn’t feel ready to commit right away.
If someone decides that he wants to see more, they should have an easy way of finding more information. You can put calls to action in your site’s footer, but if you sell products online or provide services, consider making a dedicated multipurpose page where you will have all the information about your deals and sales (and calls for action too).
You might also want to add calls to action by linking key terms with appropriate CTAs throughout your website or blog. This way, if someone’s interested in one topic featured on your website but has no intention of signing up just yet, they won’t be lost forever since there should still be calls for actions they could take that would fit their interest level.
Make sure your calls to action aren’t pushy. There are two kinds of calls for action: the ones that require you to commit and the ones that just ask you to get closer. While you want people to take action, don't hurry them into making a decision they're not ready for or aren't interested in just yet - especially if they just came across your website. If there's something you think they might want, give them time to take it all in before moving on with other calls for action.
Remember that calls for action should never be intrusive, annoying, or rude. Even when someone is ready to leave their email address or sign up, allow them some free space first and only contact once they've given approval for you to do so.
Don't forget calls for action in other parts of your website. You can encourage visitors to follow you on social media, subscribe to your newsletter, or even download an eBook you have on offer. Make sure that calls for action are consistent throughout all of these sections and don't make them feel like they've been tricked into doing something they aren’t ready for (i.e., if they opted to read a blog post, don’t unsubscribe them from your email list).
Pro-tip: Place a Direct CTA on the top right corner of your website. CTA buttons placed on that spot are more likely to draw the eye and encourage your visitor to take action.
Use Images That Reflect Your Customer's Success
Images may be quite useful in terms of assisting your consumer to imagine how wonderful their life would be if they decided to work with you. Your StoryBrand website should look appealing while also establishing a good connection with your client. Your custom website is essential in helping you connect with your customer in a way that brings them to the story your company is trying to tell. By presenting information in an interesting and creative fashion, people will be more inclined to come over and check out what you have to offer.
The StoryBrand framework teaches us that all effective stories paint a picture of success. Apart from a clear marketing message that resonates with your customer, your beautiful website should also have images that trigger the imagination of your customer to think about the kind of success they can experience when they choose you. Every great website has that professional designer feel to it that adds authority to your brand, and using the right images can give you an edge.
Images are especially important as they can depict exactly what it is that you are offering. This means that your beautiful website becomes a quick gateway into showing the customer all the same things within their mind's eye as well as saving some time for both of you.
Another fantastic idea is to make sure that the photographs you use are ones that genuinely represent your customer's goals. Your website should not contain dream images if this was not something that would ever pertain to the customer themselves. Additionally, make certain that everything included on your website provides pertinent information on the website.
Use images that represent your clients' goals. Your photographs must convey a tale about how the consumer will feel after making a decision based on your items or services. Customers should feel at ease, connected, changed, and pleased when interacting with you.
If you want to build trust through images then you should be aiming for personalized success stories to help bring the website to life. The website is all about how wonderful your customer feels as they reach their goals so ensure this feeling is properly communicated throughout your StoryBrand website!
This may not only save you a lot of headaches but it's also sure to make the website more enticing and interesting. If you want people to truly feel good about working with you, then you have got to provide them with an image that reflects their success.
Provide a 3-Step Plan
Let your customers know how you can solve their problems and it has to look easy. It should be because you are the most qualified guide that can help solve their problem. In three steps, explain to your customer what happens between the moment they click on your website's CTA and the time where they finally get what they want, thanks to you.
The important thing here is to not just explain what you do, but what happens in between. Your website is the guide that leads the way for your customer. It should be easy to follow and have simple steps so they don't get lost or overwhelmed by the information. You can also include some benefits of completing each step. This will reassure them and give them even more reasons to trust you in solving their problems! After all, customers need guarantees that you are going to help them before making any decision.
In the end, you will have to summarize your website process in three points. You can even bump it up to four steps, but anything more than that looks complicated and so easy to ignore. It takes absolutely no time for them to click X and move on.
In this blog post, we’ve highlighted how to use the StoryBrand website template to create an irresistible online presence that will help you build a strong connection with your customers. With these tips in mind, it would be easy for any business owner or marketer to start their own story and complete their personal journey of becoming a successful entrepreneur. If you want to create a StoryBrand Website tailor-fit to your brand, schedule a call with us today!
We were one of the original StoryBrand Certified Agencies that helped brands and businesses of any size to reach more customers with a simplified marketing message. We can help you automate your marketing systems, create copy that resonates with your customers, and build a website that captures your customer's focus.
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