Is your marketing department spread too thin? That is a concern for many marketing directors or managers. It is also a concern for the business owner.
If your marketing department is overwhelmed, the business is suffering. Not only could you potentially be losing money, but we bet your employees are feeling the pressure. Pressured employees don't equal productive, inspired ones.
Here are 7 warning signs to look for:
1. There is not enough time to manage your digital marketing.
Your small business may be running on a skeleton crew to keep costs down. That is good for the bottom line, but not necessarily good for your marketing.
2. Your marketing needs have surpassed your skill level.
Marketing professionals are versatile, flexible and adaptable. However, you may have reached the point where the marketing team's skills are just not enough.
3. Your sales numbers are not growing.
You and your team are doing your best with marketing, but the sales numbers are stagnant. You have reached your limit and you are in dire need fresh ideas and an extra set of hands.
4. You don't have the tools or knowledge to measure marketing's impact on your business performance.
Good marketing is both creative and business-minded. You must measure and track your success. If you don't have the tools, knowledge or manpower to devote to analytics, you need to seriously reconsider your marketing strategy.
5. You are ready to bring in a new marketer.
Your current marketing team is just not giving you the sales numbers or innovative ideas you need to outrun the competition. If you are thinking about bringing in fresh blood, you should consider hiring an outside marketing agency.
6. It takes forever to get a marketing campaign up and running.
This is a sure sign that your team is spread too thin. They have too much to do and not enough time or resources to get everything done in a timely manner.
7. Your marketing plan is prehistoric and it’s time for revitalization.
Part of running a successful marketing department is having an up-to-date marketing plan that reflects your business’ current position.
If you notice any of these signs, it may be time to reconsider your marketing. Partnering with an outside marketing agency allows you to keep your current staff but also gain the insight of other marketing professionals.
For the price of one new employee, you can hire a marketing agency and gain the expertise of many marketing experts. You don't have to hire a separate content specialist, graphic artist, or developer. Hiring a marketing agency can be cost-effective and can give you new creative outlets.
If you are feeling the pressure at your business, let ROI Online take some of the slack! We’d love to partner with your marketing dept. and help you improve your strategies — both digital and traditional!
See how we help our clients succeed in their online marketing by viewing our case studies!
