Many business owners believe they need a bachelor’s degree in social media (or at least years of experience) to run their social media effectively.
But that’s not true!
Everything you need to create a powerful, strategic social media presence you already know. In fact, you’ve known it since you were in kindergarten.
That’s right. Back in the days of learning your ABCs, coloring, and the value of sharing, you actually learned valuable lessons you can apply to your business’s social media today.
It sounds crazy, but I’ll explain everything here.
The lessons and communication skills you learned in kindergarten still apply today. And you thought nap time was the best part!
To sum up, here’s how you can apply what you already know to create a social media presence that drives traffic to your website and builds lasting relationships with customers.
1. It doesn’t have to be perfect.
Don’t get sucked into the perfectionist mindset and think your post has to be perfect before you publish it. Just make it yours! (And a little StoryBranded content doesn’t help, either!)
2. Be yourself.
Give your brand and your social media your business’s personality. Your tone and your style should remain consistent across all platforms, including social media.
And remember to keep it personal with videos and photos of your team. Want some inspiration? Check out how ROI Online incorporates our team into social posts on our Instagram posts.
3. Pay attention.
Monitor your customers’ engagement on and off your Facebook page. Listen to reviews, follow competitors, and keep an eye out for opportunities for growth. People use social media to share their opinions. What are your customers saying?
4. Sharing is caring.
Many businesses struggle with getting an ROI from their business. But, by sharing helpful content on your social media, you’re providing value to your ideal customers. That boosts your brand reputation and makes customers feel taken care of — while simultaneously establishing your brand as an industry leader.
5. Have fun.
Social media shouldn’t be boring! Have fun with your account, build relationships with your customers, and experiment with new engagement tactics. People can tell how much effort you put into your posts. If you love what you do, it’ll reflect in the quality of your content.
So What Are You Waiting For?
Your business’s social media is the perfect place to engage with potential customers and delight your existing evangelists! And we’re here to help you every step of the way.
Check out these handy resources for more tips on creating strategic social media content that provides your business with an ROI:
- How to enhance your social media presence [Free Ebook]
- How to tailor your message to different social media sites
- How to get the biggest bang for your buck with social media marketing
- How to connect your social media and your sales to grow your business
- Benchmark social media sizes for every platform
Need more help? Schedule a free strategy session with ROI Online! Our team of HubSpot and StoryBrand Certified experts can clarify your message, create lead-generating campaigns, and promote your brand on the right social media outlets.
