“We cannot be intimidated by the tyranny of a blank page.” — Frasier Crane
False. Although I love watching Frasier on Netflix (I think I’m on the third runthrough of all 11 seasons now), Dr. Crane is quite often wrong — and especially so in this instance.
It’s OK to be afraid of the blank page every once in awhile; it might even be encouraged in the marketing world.
You see, there are all types of people in the world and a good number of them don’t want to read. And even the ones that do like to read get bored with it from time to time.
For all the visual and auditory learners, for the all disinterested readers, and for the sheer fact that you just need a break from blogging, here are five alternatives that will engage your audience in the interim.
1. Vlogs
Considering one third of all online activity is spent on watching videos, vlogs (video blogs) produce a high return on investment. The short-form videos need only be 30 seconds to a minute long and you can use free smartphone apps to record them. Get more on short-form video success stats, here.
2. Infographics
Though you do need some graphic abilities to produce such content, infographics are well worth the effort because infographics are Liked and shared on social media three times more than other content types.
3. Webinars
More than half (61%) of B2B marketers claim webinars are the most effective content-marketing tactic. This could be because they touch on three very important value elements for the consumer:
- They’re informative.
- They’re interactive.
- They’re entertaining.
4. Podcasts
Over the past few years, podcasts have been gaining a big momentum. Podcast listening increased nearly 25% from 2015 to 2016, according to Edison Research and Triton Digital. Podcast internship has also grown by 75% since 2013.
What’s great about podcasts is they can be recorded in advance and their versatility; people can listen to podcasts while driving, working out and on the go.
5. Guest Blogger
Maybe your audience isn’t tired of reading; maybe they’re just tired of reading your blogs. Incorporating guest bloggers into your marketing produces benefits for you and your readers. You get to connect with bloggers in your industry while casting a larger audience net and your readers get to hear from other sources in the industry, which adds value to their experience.
Use these blogging alternatives for symbiotic effects — a blogging break for you and your followers. Win-win!
If you really want to know how best to reach your target audience, create buyer personas! Download our FREE Buyer Persona eBook and learn how to build and use buyer personas for your business.
