Your company culture is extremely important to your business. Without a fun, engaging culture, your team members won't be invested in your success—and potential hires will come running to your door! But having a good culture isn't enough. You have to incorporate your company culture into your social media strategy, too.
Showing off your culture isn't just essential for potential employees. It's also great for your customers and potential customers! Why? Because when they see your employees having a great experience and when they see you being personal, they know that you're real and that they can trust you. I would follow a company that shares real photos over a company that only posts quotes and stock photos any day!
People also know that when employees are treated well and love what they do, they will usually produce better quality work for them. It's essential for your current employees to feel like they are a part of something. They want to feel like they are included. When they see themselves in posts, or they see something they want to reshare, they feel like they belong. When people feel like they belong, and they are making an impact, they will be happier and produce better work.
Showing off your culture is also great for potential employees because they want to work for places that have an awesome company culture. Unless they're a robot, they want to work for a place that will value them as an employee and as a person.
By showcasing your company culture on social media, you provide tangible evidence to your audience that it's not just a claim, but a reality. As the saying goes, the proof is in the pudding, and social media is your platform to showcase it. Now that you understand the importance of highlighting your company culture, the next question is, how can you effectively do it?
With Instagram being a daunting platform, it's natural to feel overwhelmed by the thought of portraying your company's culture on this site. However, there are ways to do it successfully.
In this blog, we'll discuss a few of the strategies we use at ROI Online to highlight our company culture on Instagram, providing you with actionable insights to help you showcase your company culture on this platform.
Here are a few Instagram ideas you can try:
1. Incorporating Video Content through Employee Spotlights
Incorporating employee spotlights on the Instagram app is an effective way to showcase your company culture and get your audience acquainted with your team members. Before, every time we get a new employee, hire an intern, or have an employee's birthday, we give the team member some love with employee spotlight posts.
With this, we like to ask that employees to submit a photo of themself (so they actually approve of the picture that is going to be posted of them), and I ask them to tell me 1-3 fun facts about themselves and what they love most about their job.
Once I have all that info, I make a fun post, either highlighting the new kid on the block or highlighting their work. Here's an example:
But now, rather than just featuring photos of your employees, consider utilizing the Instagram Story feature that showcases your team member's personalities, job responsibilities, and what they love about working for your company.
To create engaging employee spotlight videos on an Instagram Story, you can ask your employees to record a video of themselves answering questions, such as their favorite aspect of their job or fun facts about themselves. Alternatively, you can interview them on camera, edit the footage into a cohesive video that captures their personality and work, and post it as an Instagram post.
By creating employee spotlight videos, you can create a more immersive experience for your audience and provide them with a deeper understanding of your company culture. Additionally, these videos can be a fun and engaging way to showcase your team's skills and expertise to prospective employees and show that your company values its employees.
2. Sharing Authentic Behind-The-Scenes Content
A behind-the-scenes post is just what it sounds like a look at what goes on behind the scenes at your office. No staging involved, just snap some (quality) shots of whatever you are working on, and bam, you've got some content that people will love to see and your employees will be a part of!
In the age of social media, Instagram users want to see the real and authentic side of businesses. Sharing behind-the-scenes content on Instagram is an excellent way to showcase your company culture and give your audience a sneak peek into your daily operations. By sharing candid and unfiltered photos of your team members and workplace, you can humanize your brand and connect with your audience on a personal level.
To create engaging behind-the-scenes content, consider sharing photos and videos of team meetings, brainstorming sessions, or social events on Instagram posts, Instagram stories, and Instagram reels. You can also showcase the tools and equipment that you use to create your products or services and give a tour of your workspace. By sharing this content, you not only provide insight into your company's daily operations but also show the hard work and dedication of your team members.
Here are a few of the behind-the-scenes posts I've shared out on our Instagram accounts.
Incorporating behind-the-scenes content into your Instagram strategy can help you create an authentic and relatable brand image, and establish a deeper connection with your audience.
What makes these Instagram posts perform very well:
- They show a candid and real look at what ROI Online is really like.
Showing a candid and real look at what ROI Online is like helps to humanize the brand and make it more relatable to the audience. It shows that there are real people behind the company and gives a glimpse into their personalities and work environment.
- They show off all the pieces that go into our work that customers might not realize.
Showing off all the pieces that go into the work that customers might not realize can help educate the audience on the process and effort that goes into the final product or service. It can also help build trust and credibility by showcasing the attention to detail and care put into the work.
- They show how hard our team members work, which is always a plus!
Showing how hard team members work can help build a sense of pride and accomplishment among the team and also show potential customers that the company is committed to delivering high-quality work. It can also inspire others who may be interested in joining the team to see the dedication and effort put in by current employees.
3. Leveraging User-Generated Content (UGC) for Your Brand
If you are a product-based or experience-based company, this is an awesome free gift that you should take advantage of ASAP! UGC is when the people that use your product or service (or in this case, the employees at your company) actually create the content for your social media strategy!
There are some rules that you will need to follow when you use UGC. If you follow those guidelines, however, you will be able to feature your employee's content on your page without having to create it yourself. It's less work for you, but the results are usually much higher than the results of in-house content.
Content like this usually has a much farther reach than normal content because your employee is actually acting as a brand ambassador, sharing your content to an audience your content doesn't usually reach.
This is a HUGE win because your employee loves your company or product so much that they would share it on their personal social for their friends, family, and audience to see.
4. Posting Party Posts through Instagram Reels
If your company is like ours and loves a party (or if you are Rod from Hot Rod and that's what you do), then why not share it on Instagram Reels? That means company events, team outings, birthday parties, workaversary parties, holiday festivities, or whatever get-togethers you host.
Adding a personal touch to your Instagram account can help make your company culture shine through. Whether it's a holiday party, team building event, or just a fun outing, sharing photos and videos of these occasions in Instagram Reels can add life and personality to your Instagram profile.
Not only do party posts provide a fun glimpse into your company culture, they can also be used as a recruitment tool. Prospective employees will see that your company values teamwork and fun, and current employees will feel appreciated and recognized for their hard work.
Don't limit yourself to just Instagram posts - use Instagram stories and other social media platforms to share your party highlights. Encourage your employees to share their own photos and stories on their personal Instagram accounts, using relevant hashtags to reach more Instagram users. By doing so, you'll be able to showcase your company culture to a wider audience and attract more like-minded individuals to your team.
Here are a few of those memories that we cherish.
5. Utilizing IGTV in Highlighting Workplace Diversity and Inclusion
IGTV, or Instagram TV, is a long-form video feature on Instagram that allows users to upload videos up to 60 minutes long. IGTV is a great way to showcase your company's culture, including diversity and inclusion efforts.
Diversity and inclusion are becoming increasingly important in the workplace, and showcasing your company's efforts in this area can help attract top talent, improve employee satisfaction, and build a positive reputation for your brand. Here are some tips for utilizing IGTV to highlight workplace diversity and inclusion:
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Share employee perspectives
Consider interviewing employees from diverse backgrounds to share their experiences working for your company. This can help demonstrate your commitment to diversity and inclusion and provide valuable insights to others.
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Showcase diversity initiatives
Highlight your company's diversity and inclusion initiatives, such as employee resource groups, mentorship programs, and diversity training sessions. This can help show that your company is actively working to create a more inclusive workplace.
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Celebrate diversity and cultural events
Use IGTV to share celebrations of diversity and cultural events, such as Pride Month or Black History Month. This can help showcase your company's commitment to diversity and inclusion while also highlighting important cultural events.
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Feature diverse leadership
Highlight diverse leaders in your company, including women, people of color, and individuals from different cultural backgrounds. This can help demonstrate your commitment to diversity at all levels of the organization.
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Highlight community involvement
Showcase your company's involvement in local diversity and inclusion initiatives or organizations. This can help demonstrate your commitment to diversity and inclusion beyond the walls of your organization.
Overall, utilizing IGTV is a great way to highlight workplace diversity and inclusion efforts in a creative and engaging way. By showcasing your company's commitment to diversity and inclusion, you can attract top talent, improve employee satisfaction, and build a positive reputation for your brand.
If you need any ideas on how to build a better company culture, our team has got your back. Over the past six years, we've created a fun and engaging company culture that remains a crucial part of who we are.
Our founder, Steve Brown, has even put together some tips you can follow to transform your culture into a place where employees love coming to the office every day!
READ NEXT: 7 Secrets To Building A Positive, Purposeful Company Culture
Incorporating CRM Strategies to Improve Customer Loyalty
As discussed in the main blog, Instagram offers a variety of features and formats that companies can use to showcase their company culture and build a sense of community around their brand.
But to take full advantage of these opportunities, it's essential to ALSO incorporate Customer Relationship Management (CRM) strategies into your Instagram marketing efforts.
Here are some ways to do this:
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Use Instagram Insights
Instagram Insights is a free tool that provides valuable data on your followers and their interactions with your content. By analyzing this data, you can identify your most engaged followers, track your interactions with them, and identify opportunities for further engagement or outreach.
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Respond to Comments and Direct Messages
One of the simplest ways to build a relationship with your customers on Instagram is by responding to their comments and direct messages. This shows that you value their feedback and are committed to providing excellent customer service.
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Share User-Generated Content
User-generated content is a powerful tool for building a sense of community around your brand. By sharing content created by your customers, you can show that you value their contributions and are committed to building a relationship with them.
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Offer Exclusive Promotions
Offering exclusive promotions to your Instagram followers can help to build loyalty and encourage repeat business. By offering exclusive discounts or early access to new products, you can make your followers feel valued and appreciated.
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Try GrowthStack CRM
To take your Instagram marketing efforts to the next level, consider trying GrowthStack CRM. This powerful tool allows you to track customer interactions across multiple channels, including Instagram and provides valuable insights on customer behavior and preferences.
By using GrowthStack CRM, you can gain a deeper understanding of your customers and build stronger, more meaningful relationships with them.
Maximizing Instagram Marketing with GrowthStack CRM
GrowthStack CRM is an advanced Customer Relationship Management (CRM) solution that can help companies unlock the full potential of their Instagram marketing efforts. This powerful tool allows you to track customer interactions across multiple channels, including Instagram and provides valuable insights on customer behavior and preferences.
With GrowthStack CRM, you can gain a deeper understanding of your customers and build stronger, more meaningful relationships with them. The tool provides you with detailed data on customer engagement, allowing you to identify your most engaged followers, track your interactions with them, and identify opportunities for further engagement or outreach.
One of the key benefits of using GrowthStack CRM for Instagram marketing is the ability to track and analyze customer behavior in real time. The tool provides you with real-time data on how your customers are interacting with your content, allowing you to adjust your Instagram marketing strategy to better meet their needs and preferences.
In addition, GrowthStack CRM allows you to create detailed customer profiles, which can be used to personalize your marketing efforts and provide a more targeted and effective approach. By tailoring your Instagram marketing efforts to the specific needs and preferences of your customers, you can build stronger, more meaningful relationships with them and drive business success.
In conclusion, incorporating CRM strategies into your Instagram marketing efforts can help you to showcase your company culture, improve customer loyalty, and drive business success. So why not give it a try?
Sign up for GrowthStack CRM today and see how it can help you build stronger customer relationships through Instagram!
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