One of the most valuable things I’ve learned during my five years of being a marketing professional is that success isn’t directly related to the number of tasks you complete for a client. Instead, success comes from the quality of your marketing plan (or as we like to call it, your marketing strategy) AND how well you stick to that plan.
Sounds easy enough, right?
Well, it should be pretty simple. But there is a lot of confusion out there about what a marketing plan REALLY is.
Let’s start by outlining what a marketing plan ISN’T.
What A Marketing Plan Isn’t
Here are a few things a marketing plan is not:
- Trying a bunch of different things and seeing what sticks,
- Doing whatever your competition is doing,
- Changing your messaging every two weeks,
- A website redesign,
- Blogging just to blog,
- Or just doing whatever someone asks you to do without rhyme or reason.
What A Marketing Plan Is
Here’s what a marketing plan actually is:
- A well-thought-out blueprint that outlines the steps that need to be taken in order to achieve your business goals. A good marketing plan will also include a realistic timeframe with clearly set deadlines.
When you put together a strategic marketing plan, you’ll notice it isn’t the number of tasks you cram into the plan that matters, but the quality of each task and how impactful they are toward achieving your goal.
Like I said, less REALLY IS more, as long as you’re creating a quality plan, and seeing it through.
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